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Developing a new understanding of markets: reinterpreting the 4Ps
16 references·16 citing·33 second hopsampled
Developing a new understanding of markets: reinterpreting the 4Ps (2005)Developing a new understanding of markets…Stone Age Economics (2012)Stone Age EconomicsReflections on a Half-Century of Organizational Sociology (2004)Reflections on a Half-Century…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…The Innovation Journey (1999)The Innovation JourneyMarketing in the Network Economy (1999)Marketing in the Network Econ…Charting New Directions for Marketing (1999)Charting New Directions for M…Economics of Product Development by Users: The Impact of “Sticky” Local Information (1998)Economics of Product Developm…Configuring value for competitive advantage: on chains, shops, and networks (1998)Configuring value for competi…The Theory of the Growth of the Firm (1995)The Theory of the Growth of t…Exploring the Black Box: Technology, Economics, and History. (1995)Exploring the Black Box: Tech…Developing relationships in business networks (1995)Developing relationships in b…General Theories and the Fundamental Explananda of Marketing (1983)General Theories and the Fund…International Marketing and Purchasing of Industrial Goods: An Interaction Approach (1982)International Marketing and P…Toward a Concept of Domesticated Markets (1979)Toward a Concept of Domestica…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…The impacts of a new type of actor as an intermediary in public–private collaboration in health-care prevention (2020)The impacts of a new type of …Marketing of vending channels: a case of French university campuses (2020)Marketing of vending channels…What remains to be discovered? Manifesto for researching the interactive business world (2019)What remains to be discovered…Revisiting the relationship between internal marketing and external marketing: The role of customer orientation (2015)Revisiting the relationship b…Modeling of market segmentation for new IT product development (2015)Modeling of market segmentati…Intention to Visit Green Hotel in Malaysia: The Impact of Personal Traits and Marketing Strategy (2014)Intention to Visit Green Hote…The effect of marketing mix in attracting customers: Case study of Saderat Bank in Kermanshah Province (2013)The effect of marketing mix i…The paradigmatic pitfalls of customer-centric marketing (2012)The paradigmatic pitfalls of …An empirical model of marketing strategy and shareholder value (2012)An empirical model of marketi…The 7Ps Classification of the Services Marketing Mix Revisited: An Empirical Assessment of their Generalisability, Applicability and Effect on Performance - Evidence from Jordan’s Services Organisations (2011)The 7Ps Classification of the…Student Loyalty Toward Masters Degree Business Administration Curriculum At Srinakharinwirot University (2011)Student Loyalty Toward Master…Green Marketing: Marketing Strategies for the Swedish Energy Companies (2011)Green Marketing: Marketing St…Learning to collaborate: a study of business networks (2010)Learning to collaborate: a st…The role of corporate brand image in the selection of new subcontractors (2007)The role of corporate brand i…The industrial/consumer marketing dichotomy revisited: a case of outdated justification? 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References

  • 1995The Theory of the Growth of the Firm13,774 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1995Developing relationships in business networks3,265 cited
  • 2012Stone Age Economics3,159 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1982International Marketing and Purchasing of Industrial Goods: An Interaction Approach1,943 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1998Configuring value for competitive advantage: on chains, shops, and networks1,632 cited
  • 1999The Innovation Journey1,414 cited
  • 1999Marketing in the Network Economy1,067 cited
  • 1998Economics of Product Development by Users: The Impact of “Sticky” Local Information872 cited
  • 1995Exploring the Black Box: Technology, Economics, and History.806 cited
  • 1979Toward a Concept of Domesticated Markets621 cited
  • 1999Charting New Directions for Marketing516 cited
  • 2004Reflections on a Half-Century of Organizational Sociology489 cited
  • 1983General Theories and the Fundamental Explananda of Marketing

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444 cited

Cited by

  • 2007The role of corporate brand image in the selection of new subcontractors109 cited
  • 2007The industrial/consumer marketing dichotomy revisited: a case of outdated justification?53 cited
  • 2011Green Marketing: Marketing Strategies for the Swedish Energy Companies48 cited
  • 2013The effect of marketing mix in attracting customers: Case study of Saderat Bank in Kermanshah Province47 cited
  • 2019What remains to be discovered? Manifesto for researching the interactive business world41 cited
  • 2006Erotic retailing in the UK (1963‐2003)39 cited
  • 2012The paradigmatic pitfalls of customer-centric marketing34 cited
  • 2012An empirical model of marketing strategy and shareholder value33 cited
  • 2015Modeling of market segmentation for new IT product development31 cited
  • 2011The 7Ps Classification of the Services Marketing Mix Revisited: An Empirical Assessment of their Generalisability, Applicability and Effect on Performance - Evidence from Jordan’s Services Organisations30 cited
  • 2014Intention to Visit Green Hotel in Malaysia: The Impact of Personal Traits and Marketing Strategy26 cited
  • 2010Learning to collaborate: a study of business networks26 cited
  • 2011Student Loyalty Toward Masters Degree Business Administration Curriculum At Srinakharinwirot University17 cited
  • 2015Revisiting the relationship between internal marketing and external marketing: The role of customer orientation12 cited
  • 2020Marketing of vending channels: a case of French university campuses10 cited
  • 2020The impacts of a new type of actor as an intermediary in public–private collaboration in health-care prevention7 cited