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Moderating effects of the brand concept on the relationship between brand personality and perceived quality
14 references·16 citing·36 second hop
Moderating effects of the brand concept on the relationship between brand personality and perceived quality (2007)Moderating effects of the brand concept o…Product personality and its influence on consumer preference (2005)Product personality and its i…How Personality Makes a Difference (2000)How Personality Makes a Diffe…The Brand-Personality Scale (1999)The Brand-Personality ScaleDimensions of Brand Personality (1997)Dimensions of Brand Personali…Building Strong Brands (1995)Building Strong BrandsConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Value of Brand Equity (1992)The Value of Brand EquityEffects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)The Effect of Price, Brand Na…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Competing on the Eight Dimensions of Quality (1987)Competing on the Eight Dimens…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…A Scale to Measure Self-Concepts, Person Concepts, and Product Concepts (1981)A Scale to Measure Self-Conce…Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty (2019)Effects of brand personality,…Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention (2018)Perceptional components of br…Effects of brand personality dimensions on consumers’ perceived self-image congruity and functional congruity with hotel brands (2017)Effects of brand personality …Brand personality of Airbnb: application of user involvement and gender differences (2017)Brand personality of Airbnb: …Synthesizing the effects of experiential quality, excitement, equity, experiential satisfaction on experiential loyalty for the golf industry: The case of Hainan Island (2016)Synthesizing the effects of e…Exploring Brand Personality–Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context (2015)Exploring Brand Personality–C…Employer brand trust and affect: linking brand personality to employer brand attractiveness (2014)Employer brand trust and affe…Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty: A study of Indian non-food retailing (2013)Linkages of retailer personal…Information and Communication Technologies in Tourism 2014 (2013)Information and Communication…Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks (2013)Drivers and Outcomes of Brand…When tourists are your “friends”: Exploring the brand personality of Mexico and Brazil on Facebook (2012)When tourists are your “frien…Using type font characteristics to communicate brand personality of new brands (2012)Using type font characteristi…Shaping e-retailer’s website personality: The importance of experiential marketing (2012)Shaping e-retailer’s website …Projected and Perceived Destination Brand Personalities (2012)Projected and Perceived Desti…On congruence between brand and human personalities (2010)On congruence between brand a…Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand) (2010)Impact of brand personality o…Human Inference: Strategies and Shortcomings of Social Judgment. 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this work references cited by second hop

References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 1997Dimensions of Brand Personality7,380 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations6,024 cited
  • 1995Building Strong Brands4,440 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,725 cited
  • 1986Strategic Brand Concept-Image Management2,203 cited
  • 1987Competing on the Eight Dimensions of Quality1,691 cited
  • 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,638 cited
  • 1992The Value of Brand Equity828 cited
  • 2000How Personality Makes a Difference686 cited
  • 1981A Scale to Measure Self-Concepts, Person Concepts, and Product Concepts384 cited
  • 2005Product personality and its influence on consumer preference378 cited
  • 1999The Brand-Personality Scale246 cited

Cited by

  • 2010Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)

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361 cited
  • 2013Information and Communication Technologies in Tourism 2014358 cited
  • 2018Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention313 cited
  • 2014Employer brand trust and affect: linking brand personality to employer brand attractiveness187 cited
  • 2012Projected and Perceived Destination Brand Personalities161 cited
  • 2017Effects of brand personality dimensions on consumers’ perceived self-image congruity and functional congruity with hotel brands153 cited
  • 2015Exploring Brand Personality–Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context137 cited
  • 2016Synthesizing the effects of experiential quality, excitement, equity, experiential satisfaction on experiential loyalty for the golf industry: The case of Hainan Island125 cited
  • 2012When tourists are your “friends”: Exploring the brand personality of Mexico and Brazil on Facebook117 cited
  • 2013Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks111 cited
  • 2012Using type font characteristics to communicate brand personality of new brands104 cited
  • 2012Shaping e-retailer’s website personality: The importance of experiential marketing98 cited
  • 2010On congruence between brand and human personalities97 cited
  • 2013Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty: A study of Indian non-food retailing95 cited
  • 2017Brand personality of Airbnb: application of user involvement and gender differences95 cited
  • 2019Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty93 cited