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MarketingWithinthe Public Sector
16 references·2 citing·40 second hop
MarketingWithinthe Public Sector (2000)MarketingWithinthe Public SectorMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…An internal marketing approach to public sector management (1999)An internal marketing approac…Managing government, governing management (1996)Managing government, governin…The Internal Service Encounter (1994)The Internal Service EncounterMarketing and Public Sector Management (1994)Marketing and Public Sector M…Marketing Services: Competing Through Quality (1992)Marketing Services: Competing…Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)Relationship approach to mark…Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level (1990)Internal marketing and organi…Service Firms: Interdependence of External and Internal Marketing Strategies (1986)Service Firms: Interdependenc…The Political Economy Paradigm: Foundation for Theory Building in Marketing (1983)The Political Economy Paradig…The Political Economy Paradigm: Foundation for Theory Building in Marketing (1983)The Political Economy Paradig…Marketing, Strategic Planning and the Theory of the Firm (1982)Marketing, Strategic Planning…Review of Psychometric theory (2nd ed.). (1979)Review of Psychometric theory…Selling jobs in the service sector (1976)Selling jobs in the service s…Marketing as Exchange (1975)Marketing as ExchangeCoefficient Alpha and the Internal Structure of Tests (1951)Coefficient Alpha and the Int…Tactical Service Failure: A Case Study on Public Funding as a Marketing Issue (2018)Tactical Service Failure: A C…Delight and Outrage in the Performing Arts: A Critical Incidence Analysis (2012)Delight and Outrage in the Pe…Marketing Management: Analysis, Planning and Control (1973)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Service management and marketing: managing the moments of truth in service competition (1990)From Marketing Mix to Relationship Marketing (1994)The evolution of relationship marketing (1995)The employer brand (1996)Research in Organizational Behavior (1984)THE PEOPLE MAKE THE PLACE (1987)Advances in the internal marketing concept: definition, synthesis and extension (2000)Corporate citizenship as a marketing instrument ‐ Concepts, evidence and research directions (2001)Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees (2013)A Generic Concept of Marketing (1972)Internal marketing: a review and some interdisciplinary research challenges (1995)Internal marketing and the mediating role of organisational competencies (2003)Internal-market orientation and its measurement (2005)Production-Line Approach to Service (2012)Measurement and prediction (1950)Intraclass correlations: Uses in assessing rater reliability. (1979)The Pittsburgh sleep quality index: A new instrument for psychiatric practice and research (1989)The theory of planned behavior (1991)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)A Behavioral Theory of the Firm (1964)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Marketing, Scientific Progress, and Scientific Method (1983)Evolution of the Marketing Organization: New Forms for Turbulent Environments (1991)Customer relationship management: Finding value drivers (2006)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Relational Benefits in Services Industries: The Customer's Perspective (1998)Linking Organizational Resources and Work Engagement to Employee Performance and Customer Loyalty: The Mediation of Service Climate. (2005)Developing Buyer-Seller Relationships (1987)The Changing Role of Marketing in the Corporation (1992)Being “Business-Like” in a Nonprofit Organization: A Grounded and Inductive Typology (2004)Goal Ambiguity and Organizational Performance in U.S. Federal Agencies (2005)Mission-oriented innovation policy and dynamic capabilities in the public sector (2018)
this work references cited by second hop

References

  • 1951Coefficient Alpha and the Internal Structure of Tests43,892 cited
  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1992Marketing Services: Competing Through Quality2,178 cited
  • 1975Marketing as Exchange1,648 cited
  • 1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface1,327 cited
  • 1990Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level635 cited
  • 1982Marketing, Strategic Planning and the Theory of the Firm522 cited
  • 1996Managing government, governing management483 cited
  • 1976Selling jobs in the service sector337 cited
  • 1983The Political Economy Paradigm: Foundation for Theory Building in Marketing277 cited
  • 1994The Internal Service Encounter222 cited
  • 1994Marketing and Public Sector Management198 cited
  • 1986Service Firms: Interdependence of External and Internal Marketing Strategies140 cited
  • 1983The Political Economy Paradigm: Foundation for Theory Building in Marketing134 cited

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  • 1999An internal marketing approach to public sector management123 cited
  • Cited by

    • 2012Delight and Outrage in the Performing Arts: A Critical Incidence Analysis29 cited
    • 2018Tactical Service Failure: A Case Study on Public Funding as a Marketing Issue5 cited