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A Cross-National Validation of the Narver and Slater Market Orientation Scale
16 references·2 citing·37 second hop
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References

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2,621 cited
  • 1993MARKOR: A Measure of Market Orientation2,353 cited
  • Cited by

    • 2007Operationalizing the marketing concept6 cited
    • 2016Cultural Trends of Audience Online Interaction with Vocal Talent Shows: A Comparative Study between China and the US3 cited