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How Consumers Assess the Value of Advertising
13 references·16 citing·40 second hop
How Consumers Assess the Value of Advertising (1995)How Consumers Assess the Value of Adverti…Advances in Consumer Research (2025)Advances in Consumer ResearchAntecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …The Practice of Social Research (1989)The Practice of Social Resear…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Attitude toward the AD as a Mediator of Consumer Brand Choice (1981)Attitude toward the AD as a M…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Significance tests and goodness of fit in the analysis of covariance structures. (1980)Significance tests and goodne…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Current issues and research in advertising (1978)Current issues and research i…Advertising as Information (1974)Advertising as InformationInformation and Consumer Behavior (1970)Information and Consumer Beha…Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Setting the future of digital…Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents’ Parasocial Relationship, Materialism, and Purchase Intentions (2019)Fancying the New Rich and Fam…Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Influencer Marketing: How Mes…How smartphone advertising influences consumers' purchase intention (2018)How smartphone advertising in…Social media marketing: Comparative effect of advertisement sources (2017)Social media marketing: Compa…Examining the impact of gamification on intention of engagement and brand attitude in the marketing context (2017)Examining the impact of gamif…Evaluating the influence of YouTube advertising for attraction of young customers (2016)Evaluating the influence of Y…Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization (2014)Why smartphone advertising at…Examining the influence of online reviews on consumers' decision-making: A heuristic–systematic model (2014)Examining the influence of on…Stay Away From Me (2012)Stay Away From MeWebQual: An Instrument for Consumer Evaluation of Web Sites (2007)WebQual: An Instrument for Co…Uses and Gratifications Theory and E-Consumer Behaviors (2002)Uses and Gratifications Theor…Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)Forced Exposure and Psycholog…A Psychographic Analysis of Generation Y College Students (2001)A Psychographic Analysis of G…Survey of Internet users' attitudes toward Internet advertising (1999)Survey of Internet users' att…The Information Content of Advertising: A Meta-Analysis (1996)The Information Content of Ad…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Crime and Punishment: An Economic Approach (1968)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)A Reliability Coefficient for Maximum Likelihood Factor Analysis (1973)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)The Commitment-Trust Theory of Relationship Marketing (1994)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns (2019)The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic (2019)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)Qualitative evaluation and research methods (1990)Qualitative evaluation and research methods (1990)Exchange and Power in Social Life (2017)The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms (2020)Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations (2021)Metaverse marketing: How the metaverse will shape the future of consumer research and practice (2022)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumer Evaluations of Brand Extensions (1990)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Understanding Customer Experience Throughout the Customer Journey (2016)Three Approaches to Qualitative Content Analysis (2005)Qualitative research: Methods in the social sciences (2006)Collecting and Interpreting Qualitative Materials (2012)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? 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this work references cited by second hop

References

  • 1980Significance tests and goodness of fit in the analysis of covariance structures.19,061 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1989The Practice of Social Research14,398 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1970Information and Consumer Behavior5,796 cited
  • 1974Advertising as Information3,430 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
  • 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
  • 1978Current issues and research in advertising940 cited
  • 1981Attitude toward the AD as a Mediator of Consumer Brand Choice820 cited

Cited by

  • 2018Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media2,791 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2020Setting the future of digital and social media marketing research: Perspectives and research propositions2,642 cited
  • 2002Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads1,037 cited
  • 2007WebQual: An Instrument for Consumer Evaluation of Web Sites811 cited
  • 2014Examining the influence of online reviews on consumers' decision-making: A heuristic–systematic model780 cited
  • 2018How smartphone advertising influences consumers' purchase intention606 cited
  • 2017Social media marketing: Comparative effect of advertisement sources589 cited
  • 2012Stay Away From Me554 cited
  • 2017Examining the impact of gamification on intention of engagement and brand attitude in the marketing context457 cited
  • 2014Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization454 cited
  • 1999Survey of Internet users' attitudes toward Internet advertising420 cited
  • 2001A Psychographic Analysis of Generation Y College Students412 cited
  • 2019Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents’ Parasocial Relationship, Materialism, and Purchase Intentions393 cited
  • 2016Evaluating the influence of YouTube advertising for attraction of young customers368 cited
  • 2002Uses and Gratifications Theory and E-Consumer Behaviors363 cited
  • 1996The Information Content of Advertising: A Meta-Analysis349 cited