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Examining Consumer Risk Perceptions of Prototypical Brands Versus Me-Too Brands
16 references·0 citing·47 second hop
Examining Consumer Risk Perceptions of Prototypical Brands Versus Me-Too Brands (2014)Examining Consumer Risk Perceptions of Pr…Development of a scale to measure the perceived benefits and risks of online shopping (2006)Development of a scale to mea…A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)A Critical Review of Construc…Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Why Do Brands Cause Trouble? …The measurement and dimensionality of brand associations (2000)The measurement and dimension…The role of perceived risk in the quality-value relationship: A study in a retail environment (1999)The role of perceived risk in…A Measure of Service Quality for Retail Stores: Scale Development and Validation (1995)A Measure of Service Quality …Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)Marketing Universals: Consume…Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality (1994)Extrinsic and Intrinsic Cue E…A general approach to representing multifaceted personality constructs: Application to state self‐esteem (1994)A general approach to represe…Lisrel 8: Structural Equation Modeling With the Simplis Command Language (1993)Lisrel 8: Structural Equation…Consumer Preference Formation and Pioneering Advantage (1989)Consumer Preference Formation…The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)The Moderating Effect of Prio…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Consumer Rankings of Risk Reduction Methods (1971)Consumer Rankings of Risk Red…Structural equation modeling in practice: A review and recommended two-step approach. 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(2003)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Zero defections: quality comes to services. 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(1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Power analysis and determination of sample size for covariance structure modeling. (1996)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)The job demands-resources model of burnout. (2001)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research22,085 cited
  • 1993Lisrel 8: Structural Equation Modeling With the Simplis Command Language7,691 cited
  • 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research5,917 cited
  • 1987Dimensions of Consumer Expertise4,376 cited
  • 1995A Measure of Service Quality for Retail Stores: Scale Development and Validation2,021 cited
  • 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,969 cited
  • 1999The role of perceived risk in the quality-value relationship: A study in a retail environment1,686 cited
  • 1994A general approach to representing multifaceted personality constructs: Application to state self‐esteem1,483 cited
  • 1971Consumer Rankings of Risk Reduction Methods1,423 cited
  • 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
  • 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
  • 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,175 cited
  • 2000The measurement and dimensionality of brand associations

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1,013 cited
  • 2006Development of a scale to measure the perceived benefits and risks of online shopping952 cited
  • 1989Consumer Preference Formation and Pioneering Advantage943 cited
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