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The luxury brand strategy challenge

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References

2013The luxury strategy: break the rules of marketing to build luxury brands737 cited
2007Luxury Fashion Branding106 cited

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2013The key dimensions of luxury from a UK consumers’ perspective60 cited
2016Validating a scale to measure consumer’s luxury brand aspiration

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2019NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships48 cited

2018Consumer perceptions of luxury brands: An owner-based perspective42 cited

2018The Concept of Luxury Brands and the Relationship between Consumer and Luxury Brands39 cited

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