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Why do I identify with thee? Let me count three ways: How ad context influences race‐based character identification

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References

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2003Representations of Race in Television Commercials: A Content Analysis of Prime-Time Advertising197 cited

1999Ethnic Evaluations of Advertising: Interaction Effects of Strength of Ethnic Identification, Media Placement, and Degree of Racial Composition186 cited

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2018Effects of ‘feeling right’ about website cultural congruency on regular and mobile websites11 cited