References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
• 1996Household store brand proneness: A framework551 cited
• 2008Private-Label Use and Store Loyalty515 cited
• 2003Consumer evaluations of store brands: effects of store image and product attributes398 cited
• 1998Private Labels and the Channel Relationship: A Cross‐Category Analysis377 cited
• 2006Private label brand image: its relationship with store image and national brand254 cited
• 2001Consumer perceptions of private label quality: the role of product category characteristics and consumer use of heuristics200 cited
• 2011Role of Retailer Positioning and Product Category on the Relationship Between Store Brand Consumption and Store Loyalty130 cited
• 2010Consumer perceptions of private label brands within the retail grocery sector of South Africa76 cited
• 2013Principles of Retailing70 cited
• 2011Private Label Marketing Performance: An Analysis of Historical Trends Using Theories of Cumulative Change and Punctuated Equilibrium22 cited
• 2001Consumer Evaluations of Brand Extensions: Differences between Goods and Services18 cited

Cited by

No citing works inside the corpus for this window.