References

• 1991The Competitive Advantage of Nations17,449 cited
• 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
• 1977Estimating Nonresponse Bias in Mail Surveys10,334 cited
• 1983THE GLOBALIZATION OF MARKETS3,411 cited
• 1994Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures2,155 cited
• 1984Porter's (1980) Generic Strategies as Determinants of Strategic Group Membership and Organizational Performance1,498 cited
• 1984Business Unit Strategy, Managerial Characteristics, and Business Unit Effectiveness at Strategy Implementation1,415 cited
• 1989Management Influences on Export Performance: A Review of the Empirical Literature 1978‐19881,155 cited
• 1986Effectiveness as Paradox: Consensus and Conflict in Conceptions of Organizational Effectiveness976 cited
• 1989Standardization of International Marketing Strategy: Some Research Hypotheses949 cited
• 1988A CONTINGENCY APPROACH TO STRATEGY IMPLEMENTATION AT THE BUSINESS-UNIT LEVEL: INTEGRATING ADMINISTRATIVE MECHANISMS WITH STRATEGY.823 cited
• 1992The Influence of Global Marketing Standardization on Performance792 cited
• 1984Differences among exporting firms based on their degree of internationalization678 cited
• 1993Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation