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The pragmatics of branding: an application of Dewey's theory of aesthetic expression
16 references·2 citing·37 second hop
The pragmatics of branding: an application of Dewey's theory of aesthetic expression (2012)The pragmatics of branding: an applicatio…Art as Experience (1934) (2026)Art as Experience (1934)The Interpretation of Cultures (2017)The Interpretation of CulturesSymbols for Sale (2012)Symbols for SaleUsing the brand experience scale to profile consumers and predict consumer behaviour (2010)Using the brand experience sc…Toward a theory of brand co-creation with implications for brand governance (2010)Toward a theory of brand co-c…The evolving brand logic: a service-dominant logic perspective (2009)The evolving brand logic: a s…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…How brands become icons: the principles of cultural branding (2005)How brands become icons: the …Consumer Culture Theory (CCT): Twenty Years of Research (2005)Consumer Culture Theory (CCT)…Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man (2002)Can Consumers Escape the Mark…One Market Under God: Extreme Capitalism, Market Populism, and the End of Economic Democracy (2001)One Market Under God: Extreme…Brand Community (2001)Brand CommunityMarketing Aesthetics: The Strategic Management of Brands, Identity, and Image (1999)Marketing Aesthetics: The Str…Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands (1999)Experiential marketing : how …Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Effects of Music in Adver…Mary Ann to her Ginger: comparing the extended brand identity of two elite female athletes (2017)Mary Ann to her Ginger: compa…Helen Woodward and Hazel Kyrk (2013)Helen Woodward and Hazel KyrkPossessions and the Extended Self (1988)Evolving to a New Dominant Logic for Marketing (2003)Managing the co-creation of value (2007)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Economic Action and Social Structure: The Problem of Embeddedness (1985)Bowling alone (2000)Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning (2003)We Are What We Post? Self-Presentation in Personal Web Space (2003)Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings (2004)The Discovery of Grounded Theory (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The Strength of Weak Ties (1973)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Users of the world, unite! The challenges and opportunities of Social Media (2009)Qualitative Analysis for Social Scientists (1987)Stories of Experience and Narrative Inquiry (1990)Technological Pedagogical Content Knowledge: A Framework for Teacher Knowledge (2006)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Culture in Action: Symbols and Strategies (1986)Managing Legitimacy: Strategic and Institutional Approaches (1995)Framing Processes and Social Movements: An Overview and Assessment (2000)Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity (1990)Exploring user acceptance of 3D virtual worlds in travel and tourism marketing (2012)Understanding social media effects across seller, retailer, and consumer interactions (2013)When Good Brands Do Bad (2004)A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing? (2009)Managing Brands in the Social Media Environment (2013)The theme park experience: An analysis of pleasure, arousal and satisfaction (2004)Understanding retail branding: conceptual insights and research priorities (2004)A descriptive model of the consumer co-production process (2007)
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References

  • 2017The Interpretation of Cultures16,449 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2026Art as Experience (1934)5,188 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2001Brand Community3,994 cited
  • 2005Consumer Culture Theory (CCT): Twenty Years of Research3,671 cited
  • 2005How brands become icons: the principles of cultural branding1,287 cited
  • 2002Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man1,251 cited
  • 1999Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands1,204 cited
  • 2012Symbols for Sale1,005 cited
  • 2009The evolving brand logic: a service-dominant logic perspective881 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
  • 2010Toward a theory of brand co-creation with implications for brand governance584 cited
  • 2001One Market Under God: Extreme Capitalism, Market Populism, and the End of Economic Democracy530 cited
  • 2010Using the brand experience scale to profile consumers and predict consumer behaviour

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476 cited
  • 1999Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image441 cited
  • Cited by

    • 2013Helen Woodward and Hazel Kyrk17 cited
    • 2017Mary Ann to her Ginger: comparing the extended brand identity of two elite female athletes14 cited