Current issues and new directions inPsychology and Health: What are the oughts? The adverse effects of using social norms in health communication

Saar Mollen · Robert A. C. Ruiter · Gerjo Kok

28 citations0/0 files storedPsychology and Health

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Media Influence and Health Behavioral Health and Interventions Psychology of Social Influence

Abstract

We are continuously influenced by other people. We are influenced by what they do, what they say and what they do not say. Other people's behaviour guides our own actions because it provides social...

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References

2004Social Influence: Compliance and Conformity 1955A study of normative and informational social influences upon individual judgment.1998Social influence: Social norms, conformity and compliance.1993Influence: The Psychology of Persuasion 1935A HANDBOOK OF SOCIAL PSYCHOLOGY 2005An Explication of Social Norms 2006Managing social norms for persuasive impact 1993The transsituational influence of social norms.

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2011Planning for influenza vaccination in health care workers: An Intervention Mapping approach 2014A normative approach to reducing illegal music downloading: The persuasive effects of normative message framing

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