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Pour une approche individuelle des processus de persuasion publicitaire
16 references·0 citing·34 second hop
Pour une approche individuelle des processus de persuasion publicitaire (1993)Pour une approche individuelle des proces…Advances in Consumer Research (2025)Advances in Consumer ResearchAdvances in Consumer Research (1992)Advances in Consumer ResearchAn Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…A structural equation test of the value-attitude-behavior hierarchy. (1988)A structural equation test of…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…Communication and Persuasion (1986)Communication and PersuasionCentral and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Advances in Consumer Research (1983)Advances in Consumer ResearchEmotion: A Psychoevolutionary Synthesis (1980)Emotion: A Psychoevolutionary…Human Emotions (1977)Human EmotionsAttitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…The Functional Approach to the Study of Attitudes (1960)The Functional Approach to th…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…The principle of congruity in the prediction of attitude change. (1955)The principle of congruity in…The Principles of Psychology (1891)The Measurement of Meaning (1957)Social Behavior: Its Elementary Forms (1963)The Elaboration Likelihood Model of Persuasion (1986)Measuring individual differences in implicit cognition: The implicit association test. (1998)A meta-analytic test of intergroup contact theory. (2006)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Patterns of cognitive appraisal in emotion. (1985)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map (2008)The Elaboration Likelihood Model of Persuasion (1986)The role of stereotyping in system‐justification and the production of false consciousness (1994)Understanding and assessing the motivations of volunteers: A functional approach. (1998)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Choosing the Right Words (1995)Helping Crisis Managers Protect Reputational Assets (2002)Building Understanding of the Domain of Consumer Vulnerability (2005)What good are positive emotions in crisis? A prospective study of resilience and emotions following the terrorist attacks on the United States on September 11th, 2001. (2003)Healthy and Unhealthy Emotion Regulation: Personality Processes, Individual Differences, and Life Span Development (2004)Does positive affect influence health? (2005)Inequity In Social Exchange (1965)Managing Legitimacy: Strategic and Institutional Approaches (1995)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)
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References

  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 1986Communication and Persuasion5,214 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1960The Functional Approach to the Study of Attitudes2,939 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1977Human Emotions2,868 cited
  • 1992Advances in Consumer Research2,863 cited
  • 1980Emotion: A Psychoevolutionary Synthesis2,487 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1988A structural equation test of the value-attitude-behavior hierarchy.1,891 cited
  • 1955The principle of congruity in the prediction of attitude change.1,700 cited
  • 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness

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