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Price as a Quality Cue in Industrial Buying · Study

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ArticlePrice as a Quality Cue in Industrial Buying

Unknown author1981

Article1981

Price as a Quality Cue in Industrial Buying

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16 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Market Behavior and Pricing Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

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References

1971Price, brand name, and product composition characteristics as determinants of perceived quality.1978Consumer and Industrial Buying Behavior 1974Intrinsic versus extrinsic cues as determinants of perceived product quality.1954A Note on Some Experimental Findings About the Meanings of Price 1977The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality 1978Assessing the Quality of Industrial Products 1971Is There a Generalized Price-Quality Relationship?1969The Price-Quality Relationship: An Extension

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1985Price-Setting as Social Activity

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1997Development of a multidimensional measure of perceived product qualityarticle · 10 shared references 1980PRICE AS A QUALITY SIGNAL: THE TIP OF THE ICEBERGarticle · 9 shared references 1976A cross-national investigation of price and brand as determinants of perceived product quality.article · 6 shared references 1988A research program for establishing the validity of the price-quality relationshiparticle · 5 shared references 1982Influence of other people on consumer attributions toward brand and personarticle · 5 shared references 1985Frugality: A cross‐national moderator of the price‐quality relationshiparticle · 5 shared references

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Year1981

Typearticle

Published1981-06-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations16

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/bf02721985

openalex_workW1987645155

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