References

• 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
• 1988Prospect theory: An analysis of decision under risk32,475 cited
• 1985Mental Accounting and Consumer Choice4,875 cited
• 2008Mental Accounting and Consumer Choice3,415 cited
• 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
• 1998Constructive Consumer Choice Processes2,850 cited
• 2003Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude2,151 cited
• 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
• 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited
• 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
• 1998The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges1,110 cited
• 1998The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions994 cited
• 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
• 2003Situational price sensitivity: the role of consumption occasion, social context and income468 cited