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DESIGN: A POWERFUL BUT NEGLECTED STRATEGIC TOOL
1 references·16 citing·52 second hop
DESIGN: A POWERFUL BUT NEGLECTED STRATEGIC TOOL (1984)DESIGN: A POWERFUL BUT NEGLECTED STRATEGI…Atmospherics as a Marketing Tool (1974)Atmospherics as a Marketing T…Design of Products with Both International and Local Perspectives based on Yin-Yang Balance Theory and Swara Method (2013)Design of Products with Both …From design driven innovation to meaning strategy (2012)From design driven innovation…Aligning product design with the supply chain: a case study (2012)Aligning product design with …Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes (2010)Formation of Consumer Price E…Exploring consumers' product‐specific colour meanings (2010)Exploring consumers' product‐…Investment in Design and Firm Performance: The Mediating Role of Design Management* (2009)Investment in Design and Firm…How consumers perceive product appearance: The identification of three product appearance attributes (2009)How consumers perceive produc…Designing Visual Recognition for the Brand* (2009)Designing Visual Recognition …The impact of product design on supply chain risk: a case study (2008)The impact of product design …Cyclical Clusters in Global Circuits: Overlapping Spaces in Furniture Trade Fairs (2008)Cyclical Clusters in Global C…Innovation Spaces: Towards a Framework for Understanding the Role of the Physical Environment in Innovation (2007)Innovation Spaces: Towards a …Development of a Design Audit Tool for SMEs* (2007)Development of a Design Audit…Embodied Cognition and New Product Design: Changing Product Form to Influence Brand Categorization * (2005)Embodied Cognition and New Pr…The Impact of Industrial Design Effectiveness on Corporate Financial Performance * (2004)The Impact of Industrial Desi…The role of strategic alliances in high‐technology new product development (1995)The role of strategic allianc…What makes a new product a winner: * Success factors at the project level.* (1987)What makes a new product a wi…Information and Consumer Behavior (1970)Distinction: A Social Critique of the Judgement of Taste. 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References

  • 1974Atmospherics as a Marketing Tool2,541 cited

Cited by

  • 1995The role of strategic alliances in high‐technology new product development429 cited
  • 2004The Impact of Industrial Design Effectiveness on Corporate Financial Performance *294 cited
  • 2007Innovation Spaces: Towards a Framework for Understanding the Role of the Physical Environment in Innovation208 cited
  • 2009Designing Visual Recognition for the Brand*195 cited
  • 2005Embodied Cognition and New Product Design: Changing Product Form to Influence Brand Categorization *190 cited
  • 2008Cyclical Clusters in Global Circuits: Overlapping Spaces in Furniture Trade Fairs187 cited
  • 2009Investment in Design and Firm Performance: The Mediating Role of Design Management*184 cited
  • 1987What makes a new product a winner: * Success factors at the project level.*179 cited
  • 2012From design driven innovation to meaning strategy175 cited
  • 2008The impact of product design on supply chain risk: a case study172 cited
  • 2010Exploring consumers' product‐specific colour meanings162 cited
  • 2012Aligning product design with the supply chain: a case study160 cited
  • 2007Development of a Design Audit Tool for SMEs*159 cited

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2009
How consumers perceive product appearance: The identification of three product appearance attributes
153 cited
  • 2010Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes144 cited
  • 2013Design of Products with Both International and Local Perspectives based on Yin-Yang Balance Theory and Swara Method130 cited