SZodixStudyAcademic Library
DashboardShelvesOpen accessMy libraryInboxNotesWriteLearnAlerts
More
Ask your libraryNotificationsQuick citeReview
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
A Green Picture is Worth A Thousand Words?: Effects of Visual and Textual Environmental Appeals in Advertising and the Moderating Role of Product Involvement
16 references·12 citing·40 second hop
A Green Picture is Worth A Thousand Words?: Effects of Visual and Textual Environmental Appeals in Advertising and the Moderating Role of Product Involvement (2015)A Green Picture is Worth A Thousand Words…Advances in Consumer Research (2025)Advances in Consumer ResearchPro‐environmental products: marketing influence on consumer purchase decision (2008)Pro‐environmental products: m…The Positive Effect of Green Intellectual Capital on Competitive Advantages of Firms (2007)The Positive Effect of Green …Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap (2006)Sustainable Food Consumption:…Green branding effects on attitude: functional versus emotional positioning strategies (2005)Green branding effects on att…Choosing the Right Green Marketing Strategy (2004)Choosing the Right Green Mark…The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)The Personal Involvement Inve…A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach (1993)A Content Analysis of Environ…Advances in Consumer Research (1992)Advances in Consumer ResearchHandbook of consumer behavior (1991)Handbook of consumer behaviorThe Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Information Processing of Pictures in Print Advertisements (1983)The Information Processing of…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…The Theory of Buyer Behavior (1971)The Theory of Buyer BehaviorShould Green Products Be Advertised as Green? Exploring the Factors That Affect Ad Credibility (2023)Should Green Products Be Adve…Effects of green messages in advertisements: a meta-analysis (2023)Effects of green messages in …Detecting Greenwashing! The Influence of Product Colour and Product Price on Consumers’ Detection Accuracy of Faked Bio-fashion (2023)Detecting Greenwashing! The I…Will a green color and nature images make consumers pay more for a green product? (2021)Will a green color and nature…The (in)congruency effects of message framing and image valence on consumers’ responses to green advertising: Focus on issue involvement as a moderator (2021)The (in)congruency effects of…Green message strategies and green brand image in a hotel context (2021)Green message strategies and …Form and substance: Visual content in CSR reports and investors’ perceptions (2021)Form and substance: Visual co…QSR customer sustainable behaviors and brand practice perceptions on willingness to pay a premium (2019)QSR customer sustainable beha…Is it all for show?: Environmental brand identification on skin care and cosmetic websites (2019)Is it all for show?: Environm…How to meet reuse and preparation for reuse targets? Shape advertising strategies but be aware of “social washing” (2019)How to meet reuse and prepara…Design for Sustainability: The Effect of Lettering Case on Environmental Concern from a Green Advertising Perspective (2019)Design for Sustainability: Th…Exploring the effective restaurant CrM ad (2016)Exploring the effective resta…Statistical principles in experimental design. (1962)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Food consumption trends and drivers (2010)Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)The sharing economy: Why people participate in collaborative consumption (2015)Modernity and Self-Identity: Self and Society in the Late Modern Age (2020)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Does Gamification Work? -- A Literature Review of Empirical Studies on Gamification (2014)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Strong Inference (1964)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)Advertising Value and Advertising on the Web (1996)Corporate Stakeholders and Corporate Finance (1987)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)What We Know and Don’t Know About Corporate Social Responsibility (2012)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Strategic Orientation of the Firm and New Product Performance (1997)Costly Search and Mutual Fund Flows (1998)Investor Psychology and Asset Pricing (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Choosing the Right Words (1995)Helping Crisis Managers Protect Reputational Assets (2002)Building Understanding of the Domain of Consumer Vulnerability (2005)
this work references cited by second hop

References

  • 2025Advances in Consumer Research13,264 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 1992Advances in Consumer Research2,863 cited
  • 1971The Theory of Buyer Behavior2,797 cited
  • 2006Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap2,520 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising1,729 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1991Handbook of consumer behavior1,033 cited
  • 2008Pro‐environmental products: marketing influence on consumer purchase decision1,020 cited
  • 2007The Positive Effect of Green Intellectual Capital on Competitive Advantages of Firms891 cited
  • 2004Choosing the Right Green Marketing Strategy669 cited
  • 1993A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach602 cited
  • 1983

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The Information Processing of Pictures in Print Advertisements
584 cited
  • 2005Green branding effects on attitude: functional versus emotional positioning strategies573 cited
  • Cited by

    • 2021Green message strategies and green brand image in a hotel context54 cited
    • 2021Form and substance: Visual content in CSR reports and investors’ perceptions46 cited
    • 2019How to meet reuse and preparation for reuse targets? Shape advertising strategies but be aware of “social washing”38 cited
    • 2023Detecting Greenwashing! The Influence of Product Colour and Product Price on Consumers’ Detection Accuracy of Faked Bio-fashion33 cited
    • 2021The (in)congruency effects of message framing and image valence on consumers’ responses to green advertising: Focus on issue involvement as a moderator30 cited
    • 2023Effects of green messages in advertisements: a meta-analysis27 cited
    • 2019Is it all for show?: Environmental brand identification on skin care and cosmetic websites27 cited
    • 2019Design for Sustainability: The Effect of Lettering Case on Environmental Concern from a Green Advertising Perspective23 cited
    • 2019QSR customer sustainable behaviors and brand practice perceptions on willingness to pay a premium23 cited
    • 2021Will a green color and nature images make consumers pay more for a green product?22 cited
    • 2016Exploring the effective restaurant CrM ad20 cited
    • 2023Should Green Products Be Advertised as Green? Exploring the Factors That Affect Ad Credibility14 cited