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Behavioral Measurement for Marketing Models: Estimating the Effects of Advertising Repetition for Media Planning
7 references·1 citing·36 second hop
Behavioral Measurement for Marketing Models: Estimating the Effects of Advertising Repetition for Media Planning (1971)Behavioral Measurement for Marketing Mode…Communication And Persuasion (2017)Communication And PersuasionRepetition in Media Models: A Laboratory Technique (1971)Repetition in Media Models: A…Media Factors: A Review Article (1970)Media Factors: A Review Artic…A Media Planning Calculus (1969)A Media Planning CalculusA Model of Adaptive Control of Promotional Spending (1966)A Model of Adaptive Control o…Toward an Explicit Model for Media Selection (1964)Toward an Explicit Model for …The Remembering and Forgetting of Advertising (1959)The Remembering and Forgettin…Toward a Methodology for Measuring Advertising Copy Effects (1984)Toward a Methodology for Meas…An Operations-Research Study of Sales Response to Advertising (1957)Forecasting Sales by Exponentially Weighted Moving Averages (1960)Smoothing, Forecasting and Prediction of Discrete Time Series. (1964)Multivariate Analysis of Sales Responses of Competing Brands to Advertising (1972)An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty (2006)Research on Innovation: A Review and Agenda for Marketing Science (2006)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)The theory and practice of econometrics (1986)Advertising Quality in Sales Response Models (1987)Chapter 15 Marketing-mix models (1993)The impact of risk and competition on choice of innovations (1993)Verbal Context and the Recall of Meaningful Material (1950)Communication and Persuasion: Psychological Studies of Opinion Change. (1954)The Impact of Television Advertising: Learning Without Involvement (1965)Decision Support for Media Selection Using the Analytic Hierarchy Process (1992)Effective Reach and Frequency: Does It Really Make Sense? (1994)Development of a media selection model using the analytic network process (2005)Recommendations for APA test standards regarding construct, trait, or discriminant validity. (1960)Statistical principles in experimental design. (1962)Attitudinal effects of mere exposure. (1968)Advertising Wearout: An Experimental Analysis (1976)Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis (1976)CONCLUSION EXPLICITNESS IN ADVERTISING: The Moderating Role of Need for Cognition (NFC) and Argument Quality (AQ) on Persuasion (2003)BRANDAID: A Marketing-Mix Model, Part 1: Structure (1975)A Consumer Preference Approach to the Planning of Rural Primary Health-Care Facilities (1976)Advertising Pulsing Policies for Generating Awareness for New Products (1986)Time and Consumer Behavior: An Interdisciplinary Overview (1976)Effects of Humor in a Radio Advertising Experiment (1985)Conducting Marketing Science (2000)The totalitarian ego: Fabrication and revision of personal history. (1980)Mediating the Message: Theories of Influences on Mass Media Content (1995)Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption (2003)Jet Set, Pseudo-Store, and New Product Testing (1966)Advances in Media Decision Models (1990)Is television advertising being placed to reach product users? (1990)
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References

  • 2017Communication And Persuasion2,240 cited
  • 1969A Media Planning Calculus257 cited
  • 1959The Remembering and Forgetting of Advertising209 cited
  • 1971Repetition in Media Models: A Laboratory Technique117 cited
  • 1966A Model of Adaptive Control of Promotional Spending110 cited
  • 1970Media Factors: A Review Article46 cited
  • 1964Toward an Explicit Model for Media Selection28 cited

Cited by

  • 1984Toward a Methodology for Measuring Advertising Copy Effects19 cited

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