References

• 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective1,054 cited
• 1990Sales Promotion: Concepts, Methods and Strategies846 cited
• 1984A Price Discrimination Theory of Coupons491 cited
• 1990Promotion Signal: Proxy for a Price Cut?483 cited
• 1987The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes305 cited
• 2003Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level255 cited
• 1998The Illusion of Delayed Incentives: Evaluating Future Effort-Money Transactions233 cited
• 1987Loss Leader Pricing and Rain Check Policy185 cited
• 1989An Alternative Explanation for Lower Repeat Rates after Promotion Purchases172 cited
• 1990A Market Response Model for Coupon Promotions140 cited
• 1996Price Discrimination Using In-Store Merchandising134 cited
• 2000The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?120 cited
• 1994The Effect of Package Coupons on Brand Choice66 cited
• 1996The Effect of Package Coupons on Brand Choice: An Epilogue on Profits53 cited
• 1992Estimating the effects of higher coupon face values on the timing of redemptions, the mix of coupon redeemers, and purchase quantity