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A Dynamic Model of Cross-Category Competition: Theory, Tests and Applications
16 references·3 citing·42 second hop
A Dynamic Model of Cross-Category Competition: Theory, Tests and Applications (2009)A Dynamic Model of Cross-Category Competi…Managing retailer profitability—one customer at a time! 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this work references cited by second hop

References

  • 1969Investigating Causal Relations by Econometric Models and Cross-spectral Methods22,971 cited
  • 1980Macroeconomics and Reality12,826 cited
  • 1972MONEY, INCOME, AND CAUSALITY3,013 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1983Comparing alternative tests of causality in temporal systems631 cited
  • 1981A Model for Optimizing Retail Space Allocations396 cited
  • 1994Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue390 cited
  • 1986Beyond the Many Faces of Price: An Integration of Pricing Strategies374 cited
  • 2000Analysis of cross category dependence in market basket selection324 cited
  • 1991Assessing the Impact of Retail Price Promotions on Product Substitution, Complementary Purchase, and Interstore Sales Displacement310 cited
  • 1991Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability258 cited
  • 2006Managing retailer profitability—one customer at a time!184 cited
  • 1994The Profit Benefits of Category Management146 cited
  • 1993An Implemented System for Improving Promotion Productivity Using Store Scanner Data131 cited
  • 1987Promoter: An Automated Promotion Evaluation System

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131 cited
  • 1979An Analysis of the Accuracy of Four Macroeconometric Models102 cited
  • Cited by

    • 2012OPTIMIZATION OF ONLINE PROMOTION: A PROFIT-MAXIMIZING MODEL INTEGRATING PRICE DISCOUNT AND PRODUCT RECOMMENDATION21 cited
    • 2013Call back the jury: Reinvestigating the effects of fit and parent brand quality in determining brand extension success17 cited
    • 2016Sourcing tactics to achieve cost savings: developing a formative method of measurement11 cited