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Customer orientation and salesperson performance

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References

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1989Organizational Culture and Marketing: Defining the Research Agenda

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1,802 cited

1982The SOCO Scale: A Measure of the Customer Orientation of Salespeople1,547 cited

Cited by

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2016Ethical leadership in the salesforce: effects on salesperson customer orientation, commitment to customer value and job stress73 cited
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2020Effects of employees’ social exchange and the mediating role of customer orientation in the restaurant industry68 cited
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2015Enhancing export performance: Betting on customer orientation, behavioral commitment, and communication46 cited