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Developments in airline marketing practice

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References

1985Measuring Consumer Involvement Profiles2,247 cited
1997The Loyal Traveler: Examining a Typology of Service Patronage316 cited
2012Flying Off Course257 cited

Cited by

2012Targeted pricing and customer data sharing among rivals131 cited
2014Customer experience — An analysis of the concept and its performance in airline brands102 cited
2022Airline service quality, customer satisfaction, and repurchase Intention: Laotian air passengers’ perspective92 cited
2007Assessing international tourists' perceptions of service quality at Air Mauritius73 cited
2005Cultural Impact on the Relationship Among Perceived Service Quality, Brand Name Value, and Customer Loyalty66 cited
2024Airline competition: A comprehensive review of recent research52 cited
2005Travelers’ Perceptions of Airline Alliance Benefits and Performance51 cited
2014Effects of internal resources on airline competitiveness43 cited
2020The effect of airline service quality on customer satisfaction and loyalty in India43 cited
2007Market orientation and business performance: An empirical investigation in the airline industry43 cited
2008Communicating a new corporate image during privatization: the case of El Al airlines34 cited

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2019Airline brand choice in a duopolistic market: The case of New Zealand24 cited

2012Co-opetition alliance models of parallel flights for determining optimal overbooking policies23 cited

2001Airline marketing in regulatory context18 cited

2012Factors Determining Choice of Full Service Airlines and Low Cost Carriers: The Case of Malaysia10 cited

2023Airline brand management: A practical perspective to brand management in the airline industry8 cited