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Clipping coupons in cyberspace: A proposed model of behavior for deal-prone consumers

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References

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1994An Integrated Framework for Relating Diverse Consumer Characteristics to Supermarket Coupon Redemption

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215 cited

1994Do Coupon Expiration Dates Affect Consumer Behavior?207 cited

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2003Digital redemption of coupons: satisfying and dissatisfying effects of promotion codes82 cited
2012Applying Ajzen's Theory of Planned Behavior to a Study of Online Course Adoption in Public Relations Education.82 cited
2016Consumer Financial Capability and Wellbeing62 cited
2011Modeling e‐coupon proneness as a mediator in the extended TPB model to predict consumers' usage intentions60 cited
2015Testing the Theory of Planned Behavior in Determining Intention to use Digital Coupon among University Students57 cited
2006Using the decomposed theory of planning behavioural to analyse consumer behavioural intention towards mobile text message coupons57 cited
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