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Using consumer perceived ethicality as a guideline for corporate social responsibility strategy: A commentary essay

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2022The Influence of Corporate Social Responsibility and Business Ethics on Brand Fidelity: The Importance of Brand Love and Brand Attitude50 cited

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2017

An Integrated Framework to Understand How Consumer-Perceived Ethicality Influences Consumer Hotel Brand Loyalty

47 cited

2017The relationship between public listing, context, multi-nationality and internal CSR46 cited

2019Relation between Chinese consumers’ ethical perceptions and purchase intentions41 cited

2018The Contributions of Perceived CSR Information Substantiality Toward Consumers’ Cognitive, Affective, and Conative Responses36 cited

2017Corporate Social Responsibility and Internal Control Effectiveness35 cited

2017Does Fair Trade Breed Contempt? A Cross-Country Examination on the Moderating Role of Brand Familiarity and Consumer Expertise on Product Evaluation31 cited

2010Exploring origins of ethical company/brand perceptions: Reply to Shea and Cohn's commentaries25 cited

2017Actively Persuading Consumers to Enact Ethical Behaviors in Retailing: The Influence of Relational Benefits and Corporate Associates21 cited

2017Online dynamic pricing and consumer-perceived ethicality: Synthesis and future research18 cited

2018Consumer choices among service brands offering ethical attributes16 cited

2022The mediating effect of consumers’ perceived ethicality in the relationship between consumer cynicism/material values and affective commitment15 cited