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Advertising practices for self‐image projective products in the New Europe: a print advertising content analysis

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References

1987Reflections of Culture: An Analysis of Japanese and American Advertising Appeals380 cited
1988A Content Analysis of Chinese Magazine Advertisements118 cited
1989Cross-Cultural Advertising102 cited
1987EMERGING POSITIONING STRATEGIES IN GLOBAL MARKETING83 cited
1991An Analysis of Information Content in Standardized vs. Specialized Multinational Advertisements72 cited
1991The Single European Market: National or Euro-Brands?48 cited

Cited by

2006Who Standardizes Advertising more Frequently, and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries’ Advertising Practices in the European Union62 cited
2011An Exploratory Study of the Relationships between Advertising Appeals, Spending Tendency, Perceived Social Status and Materialism on Perfume Purchasing Behavior15 cited
1998Direct response advertising in the US and European markets: a content analysis of fashion products15 cited
2009Cross-Cultural Differences in Ad Likeability and Ad Element Likeability: The Case of Benetton15 cited

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