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Do reward programs truly build loyalty for lodging industry?

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References

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1998A model of consumer perceptions and store loyalty intentions for a supermarket retailer880 cited

1997Loyalty programs and their impact on repeat-purchase loyalty patterns791 cited

Cited by

2019The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities306 cited
2011Hospitality marketing research: Recent trends and future directions223 cited
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2021Customer experience and brand loyalty in the full-service hotel sector: the role of brand affect98 cited
202140 years of loyalty programs: how effective are they? Generalizations from a meta-analysis93 cited
2017Building brand relationship quality among hotel loyalty program members79 cited
2014Examining retail customer experience and the moderation effect of loyalty programmes79 cited
2015Investigating the impact of surprise rewards on consumer responses75 cited
2013Evaluating Loyalty Constructs Among Hotel Reward Program Members Using e Wom74 cited
2014Casino Loyalty: The Influence of Loyalty Program, Switching Costs, and Trust71 cited
2015Customers’ emotional reactions in the banking industry69 cited
2017The effects of distributive, procedural, and interactional justice on customer retention: An empirical investigation in the mobile telecom industry in Tunisia66 cited
2014Where is the love?61 cited
2015Examining the differential effects of social and economic rewards in a hotel loyalty program60 cited
2013Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty57 cited
2020Does love become hate or forgiveness after a double deviation? The case of hotel loyalty program members54 cited