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Do reward programs truly build loyalty for lodging industry? · Study

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ArticleDo reward programs truly build loyalty for lodging industry?

Hsin‐Hui Hu2009

Article2009

Do reward programs truly build loyalty for lodging industry?

Hsin‐Hui Hu · Chun-Te Huang · Po‐Tsang Chen

137 citations·0/0 files stored·International Journal of Hospitality Management

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Customer Service Quality and Loyalty Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

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References

1988Structural equation modeling in practice: A review and recommended two-step approach.1996Structural Equation Modeling: Concepts, Issues, and Applications.1994Customer Loyalty: Toward an Integrated Conceptual Framework 2000Structural Equation Modeling and Regression: Guidelines for Research Practice 2010Satisfaction: a behavioral perspective on the consumer 1992A National Customer Satisfaction Barometer: The Swedish Experience 1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden 1997Structural Equation Modeling: Concepts, Issues, and Applications

Cited by

2019The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities 2011Hospitality marketing research: Recent trends and future directions 2013The impact of tier level on attitudinal and behavioral loyalty of hotel reward program members 2021Customer experience and brand loyalty in the full-service hotel sector: the role of brand affect 202140 years of loyalty programs: how effective are they? Generalizations from a meta-analysis

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2006Do reward programs build loyalty for services?The moderating effect of satisfaction on type and timing of rewardsarticle · 16 shared references 2011Loyalty Programmes: Current Knowledge and Research Directions*article · 12 shared references 2013Hotel loyalty programs: how valuable is valuable enough?article · 12 shared references 2011An examination of brand loyalty in the Indonesian hotel industrythesis · 12 shared references 2019The role of loyalty programs in boosting hotel guest loyalty: Impact of switching barriersarticle · 11 shared references 2015Effects of loyalty program rewards on store loyaltyarticle · 11 shared references

Details

Year2009

Typearticle

Published2009-08-19

VenueInternational Journal of Hospitality Management

ISSN-L0278-4319

Languageen

Citations137

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.ijhm.2009.07.002

openalex_workW1993786206

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2017Building brand relationship quality among hotel loyalty program members

2014Examining retail customer experience and the moderation effect of loyalty programmes

2015Investigating the impact of surprise rewards on consumer responses