Cited by

• 2018How do product recommendations affect impulse buying? An empirical study on WeChat social commerce370 cited
• 2013Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage309 cited
• 2004Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach284 cited
• 2011Modeling Consumer Purchasing Behavior in Social Shopping Communities with Clickstream Data277 cited
• 2013Shopping and Word-of-Mouth Intentions on Social Media265 cited
• 2012Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model263 cited
• 2021Online purchase intention in Chinese social commerce platforms: Being emotional or rational?249 cited
• 2009Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing242 cited
• 2009A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth220 cited
• 2016Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting165 cited
• 2014A consumer typology based on e-service quality and e-satisfaction164 cited
• 2020Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases164 cited
• 2013Shopping online without thinking: being emotional or rational?162 cited
• 2012Cross‐national differences in e‐WOM influence156 cited
• 2002Choice and the Internet: From Clickstream to Research Stream153 cited
• 2021Pandemics and marketing: insights, impacts, and research opportunities147 cited