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THE EFFECTS OF ENDORSEMENTS ON PRODUCT EVALUATION
5 references·13 citing·47 second hop
THE EFFECTS OF ENDORSEMENTS ON PRODUCT EVALUATION (1977)THE EFFECTS OF ENDORSEMENTS ON PRODUCT EV…Fundamental Concepts in the Design of Experiments (1974)Fundamental Concepts in the D…Surrogate Indicators and Deception in Advertising (1972)Surrogate Indicators and Dece…Socially Distant Reference Groups and Consumer Aspirations (1971)Socially Distant Reference Gr…Consumer Rankings of Risk Reduction Methods (1971)Consumer Rankings of Risk Red…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…The Determinants of Purchase Intention on Agricultural Products via Public-Interest Live Streaming for Farmers during COVID-19 Pandemic (2022)The Determinants of Purchase …Big names and small price tags: an analysis of celebrity endorsement on consumers’ perceptions of price, quality, and intent to purchase (2021)Big names and small price tag…The role of endorsers in bringing defunct brands back to life: theory and evidence (2020)The role of endorsers in brin…The Impact of Celebrity Endorsement on Brand Affection and Purchase Intention: The Mediating Role of Word of Mouth (2017)The Impact of Celebrity Endor…Towards an international understanding of the power of celebrity persuasions: a review and a research agenda (2015)Towards an international unde…Investment decision paths in the information age: The effect of online journalism (2015)Investment decision paths in …When Sports Celebrity Doesn'T Perfrom: How Consumers React to Celebrity Endorsement? 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this work references cited by second hop

References

  • 1971Consumer Rankings of Risk Reduction Methods1,407 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 1974Fundamental Concepts in the Design of Experiments469 cited
  • 1971Socially Distant Reference Groups and Consumer Aspirations75 cited
  • 1972Surrogate Indicators and Deception in Advertising43 cited

Cited by

  • 1986Not all CEOs are Created Equal as Advertising Spokespersons: Evaluating the Effective CEO Spokesperson47 cited
  • 2022The Determinants of Purchase Intention on Agricultural Products via Public-Interest Live Streaming for Farmers during COVID-19 Pandemic36 cited
  • 2020The role of endorsers in bringing defunct brands back to life: theory and evidence33 cited
  • 1980On Product Endorser Effectiveness: A Balance Model Approach29 cited
  • 2021Big names and small price tags: an analysis of celebrity endorsement on consumers’ perceptions of price, quality, and intent to purchase26 cited
  • 1982An Evaluation of Spokesperson and Vehicle Source Effects in Advertising19 cited
  • 2015Towards an international understanding of the power of celebrity persuasions: a review and a research agenda17 cited
  • 1987Using Response Latency to Assess Spokesperson Effectiveness15 cited
  • 2001Celebrity Endorsers and Adolescents: A Study of Gender Influences

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10 cited
  • 2017The Impact of Celebrity Endorsement on Brand Affection and Purchase Intention: The Mediating Role of Word of Mouth8 cited
  • 1981The CEO Spokesperson in Consumer Advertising8 cited
  • 2010When Sports Celebrity Doesn'T Perfrom: How Consumers React to Celebrity Endorsement?7 cited
  • 2015Investment decision paths in the information age: The effect of online journalism5 cited