SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Customer portfolio analysis using the SOM
16 references·5 citing·37 second hop
Customer portfolio analysis using the SOM (2011)Customer portfolio analysis using the SOMCluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty (2009)Cluster analysis using data m…Application of data mining techniques in customer relationship management: A literature review and classification (2008)Application of data mining te…Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression (2007)Segmentation approaches in da…Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer (2007)Intelligent value-based custo…Methodology for customer relationship management (2005)Methodology for customer rela…Customer segmentation and strategy development based on customer lifetime value: A case study (2005)Customer segmentation and str…Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management (2004)Data Mining Techniques: For M…Customer relationship management : concepts and tools (2004)Customer relationship managem…A purchase-based market segmentation methodology (2004)A purchase-based market segme…Data mining techniques for customer relationship management (2002)Data mining techniques for cu…Customer Relationship Management: Emerging Practice, Process, and Discipline (2002)Customer Relationship Managem…Knowledge management and data mining for marketing (2001)Knowledge management and data…Data preparation for data mining (1999)Data preparation for data min…Building Data Mining Applications for CRM (1999)Building Data Mining Applicat…Market Segmentation: Conceptual and Methodological Foundations (1997)Market Segmentation: Conceptu…Data preprocessing and intelligent data analysis (1997)Data preprocessing and intell…Geo-Marketing Segmentation with Deep Learning (2021)Geo-Marketing Segmentation wi…Analysis of DBSCAN and K-means algorithm for evaluating outlier on RFM model of customer behaviour (2019)Analysis of DBSCAN and K-mean…Next-Purchase Prediction Using Projections of Discounted Purchasing Sequences (2017)Next-Purchase Prediction Usin…Online content: who is willing to pay and for what? (2014)Online content: who is willin…Combining Unsupervised and Supervised Data Mining Techniques for Conducting Customer Portfolio Analysis (2010)Combining Unsupervised and Su…Strategic database marketing (1994)A review of the application of RFM model (2010)Customer segmentation of multiple category data in e-commerce using a soft-clustering approach (2010)Customer churn prediction in the online gambling industry: The beneficial effect of ensemble learning (2013)Customer lifetime valuation to support marketing decision making (1997)Marketing management: analysis. planning. implementation and control (2000)Customer lifetime value research in marketing: A review and future directions (2002)Future research directions in tourism marketing (2010)Using big data from Customer Relationship Management information systems to determine the client profile in the hotel sector (2018)Examination of the Criticality of Customer Segmentation Using Unsupervised Learning Methods (2024)Managerial Applications of Neural Networks: The Case of Bank Failure Predictions (1992)Decision Support and Business Intelligence Systems (2006)Business intelligence in banking: A literature analysis from 2002 to 2013 using text mining and latent Dirichlet allocation (2014)Big data and disaster management: a systematic review and agenda for future research (2017)A survey towards an integration of big data analytics to big insights for value-creation (2018)Developing Buyer-Seller Relationships (1987)The balanced scorecard : measures that drive performance (1992)The Commitment-Trust Theory of Relationship Marketing (1994)Trust‐based commitment: multidimensional consumer‐brand relationships (2005)Customer relationship management: Finding value drivers (2006)Is your company ready for one-to-one marketing? (1999)Knowledge management technologies and applications—literature review from 1995 to 2002 (2003)Building a Data Warehouse (2008)Artificial intelligence in supply chain management: A systematic literature review (2020)A comparison of machine learning techniques for customer churn prediction (2015)Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics (2020)Exploratory Data Mining and Data Cleaning (2003)Data mining to improve personnel selection and enhance human capital: A case study in high-technology industry (2006)Similarity encoding for learning with dirty categorical variables (2018)Turning telecommunications call details to churn prediction: a data mining approach (2002)Applying data mining to telecom churn management (2005)Computer assisted customer churn management: State-of-the-art and future trends (2005)Customer relationship management research (1992‐2002) (2005)Harnessing marketing automation for B2B content marketing (2015)Discrete Choice Methods with Simulation (2001)Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)Testing measurement invariance of composites using partial least squares (2016)
this work references cited by second hop

References

  • 1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
  • 1999Data preparation for data mining1,363 cited
  • 2008Application of data mining techniques in customer relationship management: A literature review and classification1,267 cited
  • 2004Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management1,226 cited
  • 2002Customer Relationship Management: Emerging Practice, Process, and Discipline682 cited
  • 1999Building Data Mining Applications for CRM599 cited
  • 2001Knowledge management and data mining for marketing575 cited
  • 2002Data mining techniques for customer relationship management508 cited
  • 2005Customer segmentation and strategy development based on customer lifetime value: A case study338 cited
  • 2007Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression307 cited
  • 2005Methodology for customer relationship management307 cited
  • 2004Customer relationship management : concepts and tools290 cited
  • 1997Data preprocessing and intelligent data analysis243 cited
  • 2009Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty227 cited
  • 2004A purchase-based market segmentation methodology

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

189 cited
  • 2007Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer145 cited
  • Cited by

    • 2019Analysis of DBSCAN and K-means algorithm for evaluating outlier on RFM model of customer behaviour23 cited
    • 2021Geo-Marketing Segmentation with Deep Learning22 cited
    • 2010Combining Unsupervised and Supervised Data Mining Techniques for Conducting Customer Portfolio Analysis18 cited
    • 2017Next-Purchase Prediction Using Projections of Discounted Purchasing Sequences9 cited
    • 2014Online content: who is willing to pay and for what?7 cited