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A decision-support system for evaluating sales prospects and launch strategies for new products
15 references·7 citing·33 second hop
A decision-support system for evaluating sales prospects and launch strategies for new products (1986)A decision-support system for evaluating …The Risky Business of Diversification (1989)The Risky Business of Diversi…Marketing Decision Making: A Model Building Approach (1984)Marketing Decision Making: A …An International Comparison of the Determinants of Industrial Marketing Expenditures (1984)An International Comparison o…Product policy : concepts, methods, and strategy (1982)Product policy : concepts, me…New product success in industrial firms (1982)New product success in indust…New-Product Winners and Losers (1981)New-Product Winners and LosersDesign and marketing of new products (1981)Design and marketing of new p…Design and marketing of new products (1980)Design and marketing of new p…Exceptional Paper—ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products (1979)Exceptional Paper—ADVISOR 2: …Decision Support Systems for Marketing Managers (1979)Decision Support Systems for …The market dynamics of technological substitutions (1974)The market dynamics of techno…The impact of strategic planning on profit performance (1974)The impact of strategic plann…Marketing Decision Making: A Model Building Approach (1971)Marketing Decision Making: A …A simple substitution model of technological change (1971)A simple substitution model o…Technical Change and the Rate of Imitation (1961)Technical Change and the Rate…Questioning the theory-praxis gap in marketing – types and drivers of research implementation (2017)Questioning the theory-praxis…Industrial buyers' risk aversion and channel selection (2006)Industrial buyers' risk avers…Potential benefits, current supply, utilization and barriers to adoption: An exploratory study on German SMEs and innovation software (2005)Potential benefits, current s…Marketing Information Systems Practices in Small Manufacturing Firms: Antecedents and Consequences (2001)Marketing Information Systems…The world’s path to the better mousetrap: myth or reality? An empirical investigation into the launch strategies of high and low advantage new products (1998)The world’s path to the bette…Minimizing technological oversights: A marketing research perspective (1997)Minimizing technological over…The Integration of Microcomputers in Marketing Research and Decision Making (1987)The Integration of Microcompu…The Nature of Managerial Work (1974)Decision support systems : an organizational perspective (1978)Small firm internationalisation: an investigative survey and future research directions (2001)Defensive Marketing Strategies (2008)Dashboards as a Service (2009)A framework for management information systems (2011)Market share: Key to profitability? (1981)Taxonomic Approaches to Studying Strategy: Some Conceptual and Methodological Issues (1984)Order of entry and performance in new markets (1988)Multinational Firm Knowledge, Use of Expatriates, and Foreign Subsidiary Performance (2009)A Propositional Inventory for New Diffusion Research (1985)The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation (2000)The C-OAR-SE procedure for scale development in marketing (2002)Managerial Fads and Fashions: The Diffusion and Rejection of Innovations (1991)New Product Diffusion Models in Marketing: A Review and Directions for Research (1991)Sources, Procedures, and Microeconomic Effects of Innovation (2000)A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products (1987)What is an emerging technology? (2015)Forecasting: theory and practice (2022)Customer satisfaction, customer retention, and market share (1993)New Product Portfolio Management: Practices and Performance (1999)Task partitioning: An innovation process variable (1990)Measuring Preferences for Really New Products (2003)Automated Marketing Research Using Online Customer Reviews (2011)Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability (1991)An evidential reasoning approach for multiple-attribute decision making with uncertainty (1994)Forecasting aggregate retail sales: (2001)‘Determinants’ of organizational performance: An interdisciplinary review (1981)Strategic groups, asymmetrical mobility barriers and contestability (1987)Strategy and industry effects on profitability: evidence from Greece (2003)Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle (1989)Pioneering Versus Incremental Innovation: Review and Research Propositions (1994)Product Quality: Impact of Interdepartmental Interactions (1997)
this work references cited by second hop

References

  • 1961Technical Change and the Rate of Imitation1,913 cited
  • 1980Design and marketing of new products1,131 cited
  • 1971A simple substitution model of technological change1,091 cited
  • 1981Design and marketing of new products649 cited
  • 1971Marketing Decision Making: A Model Building Approach549 cited
  • 1982Product policy : concepts, methods, and strategy372 cited
  • 1989The Risky Business of Diversification365 cited
  • 1979Decision Support Systems for Marketing Managers291 cited
  • 1984Marketing Decision Making: A Model Building Approach288 cited
  • 1974The impact of strategic planning on profit performance281 cited
  • 1979Exceptional Paper—ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products169 cited
  • 1981New-Product Winners and Losers157 cited
  • 1974The market dynamics of technological substitutions121 cited
  • 1982New product success in industrial firms98 cited
  • 1984An International Comparison of the Determinants of Industrial Marketing Expenditures43 cited

Cited by

  • 2005Potential benefits, current supply, utilization and barriers to adoption: An exploratory study on German SMEs and innovation software

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51 cited
  • 1997Minimizing technological oversights: A marketing research perspective44 cited
  • 1998The world’s path to the better mousetrap: myth or reality? An empirical investigation into the launch strategies of high and low advantage new products37 cited
  • 2001Marketing Information Systems Practices in Small Manufacturing Firms: Antecedents and Consequences30 cited
  • 2006Industrial buyers' risk aversion and channel selection24 cited
  • 1987The Integration of Microcomputers in Marketing Research and Decision Making20 cited
  • 2017Questioning the theory-praxis gap in marketing – types and drivers of research implementation9 cited