Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Implications of Using Male and Female Voices in Commercials: An Exploratory Study

16 references·16 citing·38 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

2025Advances in Consumer Research13,264 cited
1983Advances in Consumer Research2,879 cited
1979Reliability: A Review of Psychometric Basics and Recent Marketing Practices1,592 cited
1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
1986The Distorted Mirror: Reflections on the Unintended Consequences of Advertising659 cited
1990Celebrity spokesperson and brand congruence610 cited
1994The matchup effect of spokesperson and product congruency: A schema theory interpretation390 cited
1983Sex stereotyping in advertising330 cited
1988The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years269 cited
2000The Distorted Mirror: Reflections on the Unintended Consequences of Advertising197 cited
1977The Female Role in Advertisements: Some Experimental Evidence185 cited
1971A Reaction Profile For TV Commercials180 cited
1973Effects of human models on perceived product quality.155 cited
1986The Influence of Spokespersons in Altering a Product's Gender Image: Implications for Advertising Effectiveness

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

142 cited

1992The Use of Created Versus Celebrity Spokespersons in Advertisements112 cited

Cited by

2015In a Different Voice? Explaining the Use of Men and Women as Voice-Over Announcers in Political Advertising74 cited
2013Gender Representation in Philippine Television Advertisements55 cited
2012Male and Female Voices in Commercials: Analysis of Effectiveness, Adequacy for the Product, Attention and Recall53 cited
2014The Effect of Voice Quality on Ad Efficacy51 cited
2014Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising50 cited
2018Neural correlates of gender congruence in audiovisual commercials for gender‐targeted products: An fMRI study42 cited
2007Sexism and the Authoritativeness of Female Sportscasters38 cited
2005Sex-Role Portrayals in African Television Advertising29 cited
2012Advertising Effectiveness and the Match-Up Hypothesis: Examining Spokesperson Sex, Attractiveness Type, and Product Image26 cited
2007Children?s Responses to Computer-Synthesized Speech in Educational Media: Gender Consistency and Gender Similarity Effects26 cited
2015Gender Stereotypes in Spanish- and English-Language Television Advertisements in the United States24 cited
2022Branding beyond the gender binary23 cited
2017The contribution of a brand spokesperson’s voice to consumer-based brand equity22 cited
2022A voice inside my head: The psychological and behavioral consequences of auditory technologies20 cited
2015Gender representations in East Asian advertising: Hong Kong, Japan, and South Korea18 cited
2017Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender17 cited