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Rapid time-to-market for new products has been recognized as a critical capability for manufacturers aiming to succeed in an arena of time-based competition. This paper summarizes findings from seven case studies on the management of the time dimension in new product development projects. Challenges to achieving rapid time-to-market are identified, and directions for future research on product development projects are addressed.
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Stored only when both papers are in the corpus — 49 citations exist upstream.
Papers that cite the same references — the relational fallback while embeddings are still backfilling.
Imported from OpenAlex (CC0) — nothing here is generated.