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ArticleWhat presale and postsale services do you need to be competitive

A. Coskun Samli1992

Article1992

What presale and postsale services do you need to be competitive

A. Coskun Samli · Laurence Wile Jacobs · James R. Wills

59 citations·0/0 files stored·Industrial Marketing Management

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Service and Product Innovation

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References

1989Global Marketing Management 1989Success and Failure in New Industrial Services 1986Customizing global marketing 1981The misuse of marketing: An American tragedy 1960The silent language in overseas business 1983Quality Is More than Making a Good Product 1980Purchasing and materials management 1996Purchasing And Materials Management

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2015B2B relationship calculus: quantifying resource effects in service-dominant logic 2015Industrial services – the solution provider’s stairway to heaven or highway to hell?2017Business service outsourcing in manufacturing firms: an event study 1999Communications and Expectations in After-Sales Service Provision 2015Product-Service System and Firm Performance: The Mediating Role of Product and Process Technological Innovation 2022Service breadth or depth? A customer perspective

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Year1992

Typearticle

Published1992-02-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations59

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/0019-8501(92)90031-n

openalex_workW1995616091

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1999

International After-Sales Services

2009Towards Integration of Products and Services: Literature Review and Phraseology