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What presale and postsale services do you need to be competitive

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References

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2017Business service outsourcing in manufacturing firms: an event study28 cited

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1999International After-Sales Services18 cited

2009Towards Integration of Products and Services: Literature Review and Phraseology16 cited

2009Installed base information : ensuring customer value and profitability after the sale16 cited

1995Marketing and engineering revisited15 cited

2015Service-based vs. goods-based positioning of the product concept14 cited

2020Redesigning after-sales service: Impact on incumbent product distribution channels14 cited

2011Towards an Operations Strategy for the Infusion of Product-Centric Services into Manufacturing12 cited

2016Designing conceptual model of after-sales services, in companies producing the capital goods, with the idea of value co-creation11 cited