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Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources
16 references·16 citing·44 second hopsampled
Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources (2008)Evaluation of Internet Advertising Resear…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Measuring the Customer Experi…Understanding and assessing the motivations of volunteers: A functional approach. (1998)Understanding and assessing t…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Advertising Value and Advertising on the Web (1996)Advertising Value and Adverti…Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Affective Responses Mediating Acceptance of Advertising (1986)Affective Responses Mediating…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Statistical bibliography or bibliometrics (1969)Statistical bibliography or b…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…Evolution of green finance and its enablers: A bibliometric analysis (2022)Evolution of green finance an…Past, present, and future of customer engagement (2021)Past, present, and future of …Emerging trends in digital transformation: a bibliometric analysis (2021)Emerging trends in digital tr…A bibliometric review of takaful literature (2020)A bibliometric review of taka…Corruption in international business: A review and research agenda (2019)Corruption in international b…A Decade of Online Advertising Research: What We Learned and What We Need to Know (2019)A Decade of Online Advertisin…A bibliometric review of sukuk literature (2019)A bibliometric review of suku…Twenty five years of theJournal of Travel & Tourism Marketing: a bibliometric ranking (2018)Twenty five years of theJourn…A review of the internationalization of Chinese enterprises (2018)A review of the international…A bibliometric research in the tourism, leisure and hospitality fields (2018)A bibliometric research in th…Bibliometrics of social media research: A co-citation and co-word analysis (2017)Bibliometrics of social media…Bibliometric analysis of absorptive capacity (2017)Bibliometric analysis of abso…Accounting Research: A Bibliometric Analysis (2016)Accounting Research: A Biblio…Advertising in social media: a review of empirical evidence (2015)Advertising in social media: …Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers’ Online Flow Experience (2012)Interactivity in Brand Web Si…Corporate branding: an interdisciplinary literature review (2012)Corporate branding: an interd…The Scree Test For The Number Of Factors (1966)Significance tests and goodness of fit in the analysis of covariance structures. 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this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1985Measuring the Involvement Construct6,012 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1969Statistical bibliography or bibliometrics3,301 cited
  • 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach3,196 cited
  • 1998Understanding and assessing the motivations of volunteers: A functional approach.2,762 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1996Advertising Value and Advertising on the Web1,361 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1986
Affective Responses Mediating Acceptance of Advertising
1,076 cited
  • 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
  • Cited by

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    • 2019Corruption in international business: A review and research agenda398 cited
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    • 2019A Decade of Online Advertising Research: What We Learned and What We Need to Know237 cited
    • 2022Evolution of green finance and its enablers: A bibliometric analysis229 cited
    • 2021Emerging trends in digital transformation: a bibliometric analysis217 cited
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    • 2018A bibliometric research in the tourism, leisure and hospitality fields189 cited
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