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How funny was that? Uncovering humor mechanisms
16 references·1 citing·37 second hop
How funny was that? Uncovering humor mechanisms (2014)How funny was that? Uncovering humor mech…A meta-analysis of humor in advertising (2008)A meta-analysis of humor in a…BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES (2005)BANNER ADVERTISER-WEB SITE CO…Age‐Related Differences in Responses to Emotional Advertisements (2005)Age‐Related Differences in Re…Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity (2002)Media Context and Advertising…Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition. (1996)Dispositional differences in …Scale Development : Theory and Applications (1991)Scale Development : Theory an…The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…Conceptualizing Involvement (1986)Conceptualizing InvolvementThe Efficient Assessment of Need for Cognition (1984)The Efficient Assessment of N…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…The need for cognition. (1982)The need for cognition.Personal involvement as a determinant of argument-based persuasion. (1981)Personal involvement as a det…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Humor in Advertising (1973)Humor in AdvertisingOn resistance to persuasive communications. (1964)On resistance to persuasive c…Modern factor analysis (1960)Modern factor analysisFactors influencing people’s continuous watching intention and consumption intention in live streaming (2019)Factors influencing people’s …The Psychology of Interpersonal Relations. (1958)Attitudes and Persuasion: Classic and Contemporary Approaches (1981)The Elaboration Likelihood Model of Persuasion (1986)The role of transportation in the persuasiveness of public narratives. (2000)Political conservatism as motivated social cognition. (2003)A Theory of Cognitive Dissonance (2017)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Measuring the Involvement Construct (1985)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Some antecedents and outcomes of brand love (2006)Society and the Adolescent Self-Image (1965)Generalized expectancies for internal versus external control of reinforcement. (1966)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change. (2006)On seeing human: A three-factor theory of anthropomorphism. (2007)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Experimental Design: Procedures for the Behavioral Sciences (2013)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)Intraclass Reliability Estimates: Testing Structural Assumptions (1974)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)Advances in Consumer Research (2025)The Scree Test For The Number Of Factors (1966)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The structure of negative emotional states: Comparison of the Depression Anxiety Stress Scales (DASS) with the Beck Depression and Anxiety Inventories (1995)Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Scale Development Research (2006)Making sense of Cronbach's alpha (2011)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)
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References

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  • 2005Age‐Related Differences in Responses to Emotional Advertisements335 cited
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2005
BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES
297 cited

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  • 2019Factors influencing people’s continuous watching intention and consumption intention in live streaming400 cited