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A Model of Adaptive Control of Promotional Spending

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2002How Promotions Work: SCAN*PRO-Based Evolutionary Model Building71 cited
1970Marketing Decision-Information Systems: An Emerging View69 cited
1975BRANDAID: A Marketing-Mix Model, Part 2: Implementation, Calibration, and Case Study65 cited

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1986

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2009Revenue Optimization for a Make-to-Order Queue in an Uncertain Market Environment47 cited