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In the Pages of Ms.: Sex Role Portrayals of Women in Advertising

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References

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Cited by

2000Sex-Role Portrayals and the Gender of Nations169 cited
2004Men's and women's responses to sex role portrayals in advertisements161 cited
2010Examination of Gender-role Portrayals in Television Advertising across Seven Countries160 cited
1998Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis138 cited
1998Uses of Sex Appeals in Prime-Time Television Commercials138 cited
2008The Sexual Objectification of Women in Advertising: A Contemporary Cultural Perspective129 cited
2015The effect of non-stereotypical gender role advertising on consumer evaluation123 cited
1991Content Analysis of Contemporary Teen Magazines for Adolescent Females123 cited
2010Fifty Years of Advertising Images: Some Changing Perspectives on Role Portrayals Along with Enduring Consistencies122 cited
1991Controlling Sex and Decency in Advertising around the World121 cited
1997‘Holding up Half of the Sky’? A Sociocultural Comparison of Gender‐Role Portrayals in Chinese and US Advertising120 cited
1997Racial and Gender Biases in Magazine Advertising120 cited
2015An intersectional approach to diversity research119 cited
2007Relating Hofstede's masculinity dimension to gender role portrayals in advertising119 cited
2008Images of Women in Online Advertisements of Global Products: Does Sexism Exist?114 cited
2014A longitudinal content analysis of gender role portrayal in Belgian television advertising111 cited