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Factors of source credibility

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References

2017Communication And Persuasion2,240 cited
1966Scales for the measurement of ethos646 cited

Cited by

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1990Nonverbal Behaviors, Persuasion, and Credibility395 cited
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2008Scientific Uncertainty in News Coverage of Cancer Research: Effects of Hedging on Scientists and Journalists Credibility298 cited
1996Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising280 cited
2013Determinants of E-WOM Influence: The Role of Consumers' Internet Experience204 cited
2012Determinants of information retweeting in microblogging198 cited
2003Chapter 10: Credibility for the 21st Century: Integrating Perspectives on Source, Message, and Media Credibility in the Contemporary Media Environment

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192 cited

2004The Effect of Celebrity Endorsers' Perceived Credibility on Product Purchase Intention181 cited

2021Can social media influencer (SMI) power influence consumer brand attitudes? The mediating role of perceived SMI credibility170 cited

2006Source Credibility Dimensions in Marketing Communication - A Generalized Solution168 cited

2015Web credibility assessment: Conceptualization, operationalization, variability, and models168 cited