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The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1994Marketing Research: An Applied Orientation7,087 cited
2010Satisfaction: a behavioral perspective on the consumer6,042 cited
1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
1991Managing Brand Equity3,818 cited
1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
1992Management research: An introduction3,049 cited
1982Reference Group Influence on Product and Brand Purchase Decisions1,950 cited
2001Applied Business research: Qualitative and Quantitative Methods1,680 cited
1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
1981Consumer behavior and marketing action

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1,396 cited

1995Measuring customer‐based brand equity1,388 cited

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