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Estrategias ante la nueva situación tecnológica y económica del sector publicitario español
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References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase2,086 cited
  • 1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues658 cited
  • 2000The end of marketing as we know it67 cited
  • 2011Las estrategias publicitarias de las marcas en el contexto de crisis22 cited
  • 2011En clave digital: nuevos profesionales en publicidad11 cited

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