References

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• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
• 1995An Integrative Model Of Organizational Trust15,026 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
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• 1990Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving