References

• 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE2,991 cited
• 1982Country-of-Origin Effects on Product Evaluations1,819 cited
• 1999A review and meta-analysis of country-of-origin research1,603 cited
• 2000Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries1,184 cited
• 1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects1,150 cited
• 1994Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations776 cited
• 1985Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective714 cited
• 1991A Cross-National Assessment of the Reliability and Validity of the CETSCALE569 cited
• 2007“My” Brand or “Our” Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations544 cited
• 1996Methodological issues in cross‐cultural marketing research513 cited
• 1998Country of origin effects: a literature review447 cited
• 1993Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product427 cited
• 1992Effects of Consumer Preferences for Foreign Sourced Products407 cited
• 1993Total global strategy: Managing for worldwide competitive advantage