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Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models
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  • 2013Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House812 cited
  • 2008Handling class imbalance in customer churn prediction552 cited
  • 2018A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees529 cited
  • 2011New insights into churn prediction in the telecommunication sector: A profit driven data mining approach460 cited
  • 2010Analytics for Customer Engagement452 cited
  • 2006Churn prediction in subscription services: An application of support vector machines while comparing two parameter-selection techniques432 cited
  • 2008Customer churn prediction using improved balanced random forests412 cited
  • 2006Bagging and Boosting Classification Trees to Predict Churn410 cited
  • 2010Building comprehensible customer churn prediction models with advanced rule induction techniques366 cited
  • 2011Social Effects on Customer Retention302 cited
  • 2017Retention Futility: Targeting High-Risk Customers Might be Ineffective292 cited
  • 2008A DECADE OF SCM LITERATURE: PAST, PRESENT AND FUTURE IMPLICATIONS284 cited
  • 2018Gaining Customer Experience Insights That Matter283 cited
  • 2018A machine learning framework for customer purchase prediction in the non-contractual setting

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267 cited
  • 2009Dashboards as a Service257 cited
  • 2006CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services241 cited