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Examining Polish Market Mavens and Their Attitudes Toward Advertising
16 references·0 citing·47 second hop
Examining Polish Market Mavens and Their Attitudes Toward Advertising (2002)Examining Polish Market Mavens and Their …Advances in Consumer Research (2025)Advances in Consumer ResearchMarket mavens′ purchase decision evaluative criteria: implications for brand and store promotion efforts (1995)Market mavens′ purchase decis…Everyday Market Helping Behavior (1995)Everyday Market Helping Behav…The Death of Advertising (1994)The Death of AdvertisingHere's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising (1993)Here's the Beef: Factors, Det…Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General (1993)Assessing the Cross-National …Advances in Consumer Research (1992)Advances in Consumer ResearchThe Dimensionality of Beliefs toward Advertising in General (1989)The Dimensionality of Beliefs…The Market Maven: A Diffuser of Marketplace Information (1987)The Market Maven: A Diffuser …An Investigation of Factors Underlying Attitude-Toward-Advertising-in-General (1987)An Investigation of Factors U…Assessment of the Psychometric Properties of an Opinion Leadership Scale (1986)Assessment of the Psychometri…Assessment of the Psychometric Properties of an Opinion Leadership Scale (1986)Assessment of the Psychometri…Consumer Attitudes toward Marketing and Consumerism (1972)Consumer Attitudes toward Mar…Overlap of Opinion Leadership across Consumer Product Categories (1970)Overlap of Opinion Leadership…Advertising in America: The consumer view (1969)Advertising in America: The c…Advertising in America: The Consumer View (1969)Advertising in America: The C…Advertising as Information (1974)Social Comparison and the Idealized Images of Advertising (1991)Public Attitudes Toward Advertising: More Favorable Than You Might Think (1998)The Development and Testing of a Measure of Skepticism Toward Environmental Claims in Marketers' Communications (1998)The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust (2007)An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 1992Advances in Consumer Research2,863 cited
  • 1987The Market Maven: A Diffuser of Marketplace Information1,322 cited
  • 1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising620 cited
  • 1970Overlap of Opinion Leadership across Consumer Product Categories381 cited
  • 1986Assessment of the Psychometric Properties of an Opinion Leadership Scale342 cited
  • 1969Advertising in America: The Consumer View300 cited
  • 1987An Investigation of Factors Underlying Attitude-Toward-Advertising-in-General291 cited
  • 1993Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General287 cited
  • 1994The Death of Advertising260 cited
  • 1995Everyday Market Helping Behavior206 cited
  • 1972Consumer Attitudes toward Marketing and Consumerism204 cited
  • 1986Assessment of the Psychometric Properties of an Opinion Leadership Scale199 cited
  • 1989The Dimensionality of Beliefs toward Advertising in General195 cited
  • 1969Advertising in America: The consumer view187 cited

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1995
Market mavens′ purchase decision evaluative criteria: implications for brand and store promotion efforts
135 cited

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