SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Understanding the Role of Service Convenience in Art Museum Marketing: An Exploratory Study
7 references·16 citing·41 second hop
Understanding the Role of Service Convenience in Art Museum Marketing: An Exploratory Study (2006)Understanding the Role of Service Conveni…Qualitative research & evaluation methods (2002)Qualitative research & evalua…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Focus Groups: A Practical Guide for Applied Research (1989)Focus Groups: A Practical Gui…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Discovery of Grounded The…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded The…The role of the museumscape on positive word of mouth: examining Italian museums (2020)The role of the museumscape o…Older Travelers’ E-Loyalty: The Roles of Service Convenience and Social Presence in Travel Websites (2020)Older Travelers’ E-Loyalty: T…Analyzing Consumer Loyalty through Service Experience and Service Convenience: Differences between Instructor Fitness Classes and Virtual Fitness Classes (2020)Analyzing Consumer Loyalty th…Museum tourism in Canary Islands: assessing image perception of Directors and Visitors (2019)Museum tourism in Canary Isla…Qualities of effective cruise marketing strategy (2018)Qualities of effective cruise…Consumer behavior in switching between membership cards and mobile applications: The case of Starbucks (2017)Consumer behavior in switchin…Rural tourism and the craft beer experience: factors influencing brand loyalty in rural North Carolina, USA (2015)Rural tourism and the craft b…Components of cultural tourists’ experiences in destinations (2015)Components of cultural touris…Social Inclusion Through Cultural Engagement Among Ethnic Communities (2014)Social Inclusion Through Cult…Cultural tourism in the context of relations between mass and alternative tourism (2014)Cultural tourism in the conte…Service Quality of Macao Museums (2012)Service Quality of Macao Muse…The influence of multiple types of service convenience on behavioral intentions: The mediating role of consumer satisfaction in a Taiwanese leisure setting (2011)The influence of multiple typ…Marketing Museums and Exhibitions: What Drives the Interest of Young People (2011)Marketing Museums and Exhibit…Marketing cultural attractions: understanding non‐attendance and visitation barriers (2009)Marketing cultural attraction…A visitors' evaluation index for a visit to an archaeological site (2009)A visitors' evaluation index …From broadway to the Bistro: Partnering with the arts to attract upscale customers (2007)From broadway to the Bistro: …Strategic Management and Marketing in the Service Sector (1984)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Evolving to a New Dominant Logic for Marketing (2003)Zero defections: quality comes to services. (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap (2006)Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty (2017)Brand authenticity leads to perceived value and brand trust (2019)A systematic literature review on sustainability in the wine tourism industry: insights and perspectives (2021)Cultural tourism and business opportunities for museums and heritage sites (1995)Cultural tourism: the partnership between tourism and cultural heritage management (2002)The core of heritage tourism (2003)How does authenticity enhance flow experience through perceived value and involvement: the moderating roles of innovation and cultural identity (2019)Slums of hope: Sanitising silences within township tour reviews (2020)Mine reclamation practices and effects of stakeholder perception — a case study of Saoner mines, Maharashtra, India (2024)Advertising as Information (1974)Breaking Free from Product Marketing (1977)Naturalistic inquiry (1985)Qualitative Inquiry and Research Design: Choosing Among Five Approaches (2015)Tourist experience quality and loyalty to an island destination: the moderating impact of destination image (2018)The formation of visitor behavioral intention to creative tourism: the role of push–Pull motivation (2019)The relationships among nostalgic emotion, destination images and tourist behaviors: An empirical study of Istanbul (2019)Theory Building From Cases: Opportunities And Challenges (2007)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Sample Size in Qualitative Interview Studies (2015)The Discovery of Grounded Theory (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Demonstrating Rigor Using Thematic Analysis: A Hybrid Approach of Inductive and Deductive Coding and Theme Development (2006)Code Saturation Versus Meaning Saturation (2016)How to plan and perform a qualitative study using content analysis (2016)The methodology of Focus Groups: the importance of interaction between research participants (1994)Series: Practical guidance to qualitative research. Part 3: Sampling, data collection and analysis (2017)The use of focus group discussion methodology: Insights from two decades of application in conservation (2018)How Many Interviews Are Enough? (2005)Seeking Qualitative Rigor in Inductive Research (2012)
this work references cited by second hop

References

  • 1968The Discovery of Grounded Theory: Strategies for Qualitative Research.46,361 cited
  • 1968The Discovery of Grounded Theory; Strategies for Qualitative Research39,440 cited
  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 2002Qualitative research & evaluation methods15,582 cited
  • 1989Focus Groups: A Practical Guide for Applied Research15,489 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited

Cited by

  • 2015Components of cultural tourists’ experiences in destinations310 cited
  • 2015Rural tourism and the craft beer experience: factors influencing brand loyalty in rural North Carolina, USA176 cited
  • 2014Cultural tourism in the context of relations between mass and alternative tourism165 cited
  • 2011The influence of multiple types of service convenience on behavioral intentions: The mediating role of consumer satisfaction in a Taiwanese leisure setting136 cited
  • 2017Consumer behavior in switching between membership cards and mobile applications: The case of Starbucks122 cited
  • 2009A visitors' evaluation index for a visit to an archaeological site71 cited
  • 2020Analyzing Consumer Loyalty through Service Experience and Service Convenience: Differences between Instructor Fitness Classes and Virtual Fitness Classes

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

59 cited
  • 2018Qualities of effective cruise marketing strategy54 cited
  • 2014Social Inclusion Through Cultural Engagement Among Ethnic Communities54 cited
  • 2011Marketing Museums and Exhibitions: What Drives the Interest of Young People50 cited
  • 2020Older Travelers’ E-Loyalty: The Roles of Service Convenience and Social Presence in Travel Websites35 cited
  • 2012Service Quality of Macao Museums25 cited
  • 2020The role of the museumscape on positive word of mouth: examining Italian museums23 cited
  • 2009Marketing cultural attractions: understanding non‐attendance and visitation barriers23 cited
  • 2019Museum tourism in Canary Islands: assessing image perception of Directors and Visitors12 cited
  • 2007From broadway to the Bistro: Partnering with the arts to attract upscale customers10 cited