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Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
16 references·16 citing·37 second hopsampled
Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages (2013)Rivalries and sponsor affiliation: Examin…A Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior (2025)A Glance on Changing Workplac…The Psychology of Rivalry: A Relationally Dependent Analysis of Competition (2010)The Psychology of Rivalry: A …SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)SPONSORSHIP-LINKED MARKETING:…A model of fan identification: antecedents and sponsorship outcomes (2003)A model of fan identification…An Integrative Theory of Intergroup Conflict (2000)An Integrative Theory of Inte…Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Building Brand Image Through …Factors leading to group identification: A field study of winners and losers (1998)Factors leading to group iden…Sports fans: Measuring degree of identification with their team. (1993)Sports fans: Measuring degree…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Social Identifications: A Social Psychology of Intergroup Relations and Group Processes. (1990)Social Identifications: A Soc…Social Identity Theory and the Organization (1989)Social Identity Theory and th…Social Identity Theory and the Organization (1989)Social Identity Theory and th…The psychology of interpersonal relations. (1958)The psychology of interperson…The Psychology of Interpersonal Relations. (1958)The Psychology of Interperson…They saw a game: a case study. (1954)They saw a game: a case study.They saw a game; a case study. (1954)They saw a game; a case study.The influence of storytelling on the consumer–brand relationship experience (2022)The influence of storytelling…Effective influencer marketing: A social identity perspective (2022)Effective influencer marketin…Sports teams heritage: Measurement and application in sponsorship (2020)Sports teams heritage: Measur…Comparing consumers’ in-group-favor and out-group-animosity processes within sports sponsorship (2020)Comparing consumers’ in-group…Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries (2019)Schadenfreude, rivalry antece…Rival team effects in cause-related sports marketing (2019)Rival team effects in cause-r…Does messaging matter? Investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group (2019)Does messaging matter? Invest…Can luxury brands be ethical? Reducing the sophistication liability of luxury brands (2019)Can luxury brands be ethical?…Are you with us or against us? The role of threat and anger in sport sponsorship (2019)Are you with us or against us…The role of fan benefits in shaping responses to sponsorship activation (2018)The role of fan benefits in s…Examining Differences among Primary and Secondary Rivals: Are Fan Perceptions, Behavioral, and Consumption Intentions Influenced by Degree of Rivalry? (2018)Examining Differences among P…There goes my hero again: sport scandal frequency and social identity driven response (2017)There goes my hero again: spo…Comparing Rivalry Effects across Professional Sports: National Football League Fans Exhibit Most Animosity (2017)Comparing Rivalry Effects acr…Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring (2017)Are rival team fans a curse f…Understanding fans’ responses to the sponsor of a rival team (2016)Understanding fans’ responses…It Works Two Ways: Impacts of Sponsorship Alliance upon Sport and Sponsor Image (2016)It Works Two Ways: Impacts of…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Dimensions of Brand Personality (1997)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)The Interrelationship between Sport Event and Destination Image and Sport Tourists' Behaviours (2007)The Principles of Psychology (1891)The Strength of Weak Ties (1973)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Handbook of Positive Psychology (2001)The Concept of Mind (2006)Principles Of Gestalt Psychology (2013)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Emotional Labor in Service Roles: The Influence of Identity (1993)Social Identity and Self-Categorization Processes in Organizational Contexts (2000)On the meaning of work: A theoretical integration and review (2010)The Presentation of Self in Everyday Life (2023)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)A Social Identity Theory of Leadership (2001)A social influence model of consumer participation in network- and small-group-based virtual communities (2004)Social Identity Theory and Self‐categorization Theory: A Historical Review (2008)An Organizing Framework for Collective Identity: Articulation and Significance of Multidimensionality. (2004)Inclusion and Diversity in Work Groups: A Review and Model for Future Research (2010)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)Social media engagement behaviour: a uses and gratifications perspective (2015)‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing (2020)From Intentions to Actions: A Theory of Planned Behavior (1985)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)From Social to Political Identity: A Critical Examination of Social Identity Theory (2001)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)Neural Responses to Ingroup and Outgroup Members' Suffering Predict Individual Differences in Costly Helping (2010)Social Psychology of Intergroup Relations (1982)Economics and Identity* (2000)On the dimensionality of organizational justice: A construct validation of a measure. (2001)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1958The psychology of interpersonal relations.13,448 cited
  • 2000An Integrative Theory of Intergroup Conflict12,493 cited
  • 1958The Psychology of Interpersonal Relations.11,823 cited
  • 1989Social Identity Theory and the Organization7,973 cited
  • 1989Social Identity Theory and the Organization5,394 cited
  • 1990Social Identifications: A Social Psychology of Intergroup Relations and Group Processes.2,339 cited
  • 2025A Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior1,228 cited
  • 1993Sports fans: Measuring degree of identification with their team.1,063 cited
  • 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
  • 1954They saw a game; a case study.882 cited
  • 2005SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX679 cited
  • 2003A model of fan identification: antecedents and sponsorship outcomes629 cited
  • 1998Factors leading to group identification: A field study of winners and losers574 cited
  • 2010The Psychology of Rivalry: A Relationally Dependent Analysis of Competition

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573 cited
  • 1954They saw a game: a case study.562 cited
  • Cited by

    • 2022Effective influencer marketing: A social identity perspective251 cited
    • 2022The influence of storytelling on the consumer–brand relationship experience61 cited
    • 2016Understanding fans’ responses to the sponsor of a rival team58 cited
    • 2019Can luxury brands be ethical? Reducing the sophistication liability of luxury brands46 cited
    • 2017Comparing Rivalry Effects across Professional Sports: National Football League Fans Exhibit Most Animosity42 cited
    • 2019Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries41 cited
    • 2018The role of fan benefits in shaping responses to sponsorship activation38 cited
    • 2017Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring37 cited
    • 2019Does messaging matter? Investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group32 cited
    • 2017There goes my hero again: sport scandal frequency and social identity driven response31 cited
    • 2020Sports teams heritage: Measurement and application in sponsorship29 cited
    • 2016It Works Two Ways: Impacts of Sponsorship Alliance upon Sport and Sponsor Image25 cited
    • 2019Are you with us or against us? The role of threat and anger in sport sponsorship23 cited
    • 2018Examining Differences among Primary and Secondary Rivals: Are Fan Perceptions, Behavioral, and Consumption Intentions Influenced by Degree of Rivalry?23 cited
    • 2019Rival team effects in cause-related sports marketing20 cited
    • 2020Comparing consumers’ in-group-favor and out-group-animosity processes within sports sponsorship19 cited