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Can fast-food consumers be loyal customers, if so how? Theory, method and findings · Study

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ArticleCan fast-food consumers be loyal customers, if so how? Theory, method and findings

Arturo Z. Vásquez‐Parraga2014

Article2014

Can fast-food consumers be loyal customers, if so how? Theory, method and findings

Arturo Z. Vásquez‐Parraga

38 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Customer Service Quality and Loyalty Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

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References

1988On the Evaluation of Structural Equation Models 1994The Commitment-Trust Theory of Relationship Marketing 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions 1987Developing Buyer-Seller Relationships 1999Whence Consumer Loyalty?1994Customer Loyalty: Toward an Integrated Conceptual Framework 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

Cited by

2021Predictors and outcome of customer satisfaction: moderating effect of social trust and corporate social responsibility 2015How differing demographic factors impact consumers’ loyalty towards national or international fast food chains 2019Explaining university student loyalty: theory, method, and empirical research in Chile 2017A Systematic Literature Review of Brand Commitment: Definitions, Perspectives and Dimensions 2019Intention to Purchase at a Fast Food Store: Excitement, Performance and Threshold Attributes

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Year2014

Typearticle

Published2014-01-06

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations38

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.jretconser.2013.12.002

openalex_workW1998836786

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