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Can fast-food consumers be loyal customers, if so how? Theory, method and findings

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1993A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions1,518 cited

1976A Two-Dimensional Concept of Brand Loyalty1,140 cited

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2017A Systematic Literature Review of Brand Commitment: Definitions, Perspectives and Dimensions12 cited
2019Intention to Purchase at a Fast Food Store: Excitement, Performance and Threshold Attributes12 cited